1itau Iudustries Saies aud

listributiou
Croup no 12
8ohlL nerurkar
nlkhll kumar
Abhlshek kapoor
8rand Arch|tecture
@he @lLan brand archlLecLure comprlses several collecLlon and
sub-brands each of whlch ls a leader ln lLs segmenL MarkeL has been
spllL lnLo
Mass markeL
remlum
Luxury
-tab|e 8rands 1|tan
@lLan Ldge @he worlds sllmmesL waLch whlch sLands for Lhe phllosophy
of less ls more
@lLan 8aga Lhe femlnlne and sensuous accessory for Lodays woman
nebula crafLed ln solld 18k gold and preclous sLones
Several oLher popular collecLlons llke PerlLage AvlaLor 8egalla CcLane
WWl also form a parL of Lhe @lLan wardrobe
1|tan Watches D|str|but|n
llrsL waLch company ln lndla Lo go for excluslve showrooms
- uld away wlLh reLallers
- Wholeseller's lmporLance reduced
SeL up a chaln of servlce cenLers wlLh close proxlmlLy Lo Lhe markeLplace
lnnovaLlve plannlng of showrooms
- WaLch buylng a pleasurable experlence
LxLenslve use of Cl agenLs Lo reduce dlsLrlbuLlon cosLs
@he dlvlslon offers afLersales servlce neLwork LhaL has been consldered a benchmarked operaLlon ln
Lhe lndusLry
MarkeLs some wellknown lnLernaLlonal brands such as @ommy Pllflger and lCuk under a llcensed
agreemenL glvlng Lhe new generaLlon of cusLomers an access Lo premlum brands wlLh Lhelr well
equlpped reLall chaln
1|tan Watches D|str|but|n
A key buslness parLner of @lLan ln Lhe markeLplace ls Lhe redlsLrlbuLlon
sLocklsL
@he dlsLrlbuLlon channel handles well over 30 of Lhe waLch buslness of Lhe
company
@he maln focus of Lhls channel ls markeL peneLraLlon and coverage CurrenLly
we have 63 dlsLrlbuLors handllng well over 6000 dealers across Lhe counLry
@lLans growLh raLe ln Lhe markeLplace requlres us Lo appolnL new dlsLrlbuLors
every year
@he comblned sLockholdlng and credlL Lo Lhe markeL ls conLrolled Lo sLay
wlLhln sLlpulaLed llmlLs
@he dlsLrlbuLor channel operaLes lndependenL of all oLher channels and
reaches ouL Lo lLs own seL of dlsLlncL dealers
hanne| Strategy
W Classy SLores
W Superlor merchandlslng
W lull producL range dlsplay
W Cood cusLomer servlce
W LocaLlon convenlence
,a[r keta|| Irmats 1|tan
W Cenerally Lhere happens Lo be n cmpet|t|n acrss channe| members( WC@
and @lme Zone) @hey malnLaln almosL dlfferenL producL porLfollo and LargeLs
compleLely dlfferenL segmenLs of cusLomers
- @lLan has 233 WC@ ouLleLs of whlch only 810 are owned and resL are franchlses @hese ouLleLs also sell
selecL models of SonaLa (lower end) and @ommy Pllflger (llcensed brand) waLches
wor/d of 1iton 5howrooms
- @lLan manages 142 @lme Zones whlch are mulLl branded ouLleLs operaLlng ln Lhe waLches buslness
1ime 2one
1rad|t|na| Watch Shps
-n1rad|t|na| Watch ut|ets
Inst|tut|na| 8uyers
anteen Stres
@l@An
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lnS@l@u@lCnS
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WC@ ul8LC@ uLALL8S
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8eLall Scenarlo
- 11000 uealers
- 2300 @owns
8eLall All lndla
- 317 Showrooms
- 130 @owns
World of @lLan
- 64 sLores / klosks
- 27 Lowns 28k sfL
lasLrack
- 14 mulLlbrand sLores
- 9 Lowns 23k square feeL
Pellos
- 743 CuLleLs
- 343 Lowns
Servlce CenLers
- 1600 ouLleLs
- 26 CounLrles
lnLernaLlonal
@l@An S@C8LS