Feedback from our Treatment After presenting our ideas and thoughts for the music video to Microphone

by Exa mple, we were given some constructive criticism to help us build our ideas and m ake them more precise. One of the main thoughts we shared was incorporating more of a military theme to emphasise the military beat. For this we will have the artist dressed in a camo outfit and lip syncing. We will also show the male actor s lifestyle being in an ar my style boot camp to show he has a stressful life away from his relationship. During our treatment we had two different endings as we were not sure on which o ne would work best for the ideas we had. After presenting, we discussed this par t and agreed on combining the 2 to create an ending with puzzlement. We also had the idea of filming both endings, and cutting between the two so that the audie nce are more intrigued on what is happening. This would emphasise our ending and encourage the audience to return to this video as it would be very different an d give the artist a sense of mystery. We also discussed having military as the main theme throughout the video, digipa k and magazine advert. This would then give them an identity to give them a reco gnisable aesthetic. The digipak and magazine will have a stencil look font to gi ve an army sense to it.