Control & Evaluation of Sales Force

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ConLrol LvaluaLlon of Sales

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84 NA1UkL IMCk1ANCL CI
LkICkMANCL LVALUA1ICN (L)
(A) NA1UkL CI L
W WPA1 lS L l1S u8CSL
W L uLvLLCMLn1
W L ul8LC1lCn
W L ullllCuL1lLS
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(8) IMCk1ANCL CI L
W PLLS ln lnC8LMLn1S 8CMC1lCnS
W PLLS ln SALLS SuL8vlSlCn
W PLLS ln MC1lvA1lCn
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8S CCN1kCLLING 1nL SALLS ICkCL
l1 PAS 4 S1LS
(a) LS1A8LlSP L8lC8MAnCL S1AnuA8uS
(S)
(b) MLASu8L AC1uAL L8lC8MAnCL
(c) LvALuA1L L8lC8MAnCL ACAlnS1
S1AnuA8uS
(d) AnAL?SL CAuSLS 1AkL CC88LC1lvL AC1lCnS
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(A) LS1A8LISn S 1WC 1LS
I UAN1I1A1IVL S SALLS vCLuML CuC1A
LxLnSL CuC1A CALLS L8 uA? MA8kL1 SPA8L
L1C
II UALI1A1IVL S
(l) IC8 IAC1CkS 8CuuC1 knCWLLuCL
CuS1CML8 8LLA1lCnSPl
(ll) LkSCNAL IAC1CkS unC1uALl1? A11l1uuL
CCCL8A1lCn
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(8) MLASUkL AC1UAL LkICkMANCL
8ASlC SCu8CLS
(l) SALLS
(ll) 8LC81S
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(C) ANALSL CAUSLS 1AkL CCkkLC1IVL
AC1ICNS
W uSL SALLS AnAL?SlS" lC8 llnulnC CAuSLS
W ll L8lC8MAnCL lS CCCu A8LClA1L /
8LWA8u
W ll L8lC8MAnCL lS unSA1lSlAC1C8?
(l) CCunSLL / 18Aln SALLS L8SCnS C8
(ll) MCull? S18A1LClLS / CLlClLS C8
(lll) LCWL8 S1AnuA8uS 1C 8LALlS1lC
LLvLL
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1nL LNVIkCNMLN1 ICk LkSCNAL SLLLING
MANAGLMLN1
(a) SCClAL CuL1u8AL 1LCPnCLCClCAL
CCML1l1lvL Lnvl8CnMLn1
(b) unL1PlCAL SALLS lC8CL 8LPAvlCu8
(c) SCClAL 8LSCnSl8lLlC?
(d) LLClSLA1lCn AllLC1lnC SLLLlnC
SALLS MAnACLMLn1
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A1 SCCIAL CUL1UkAL LNVIkCNMLN1
W SCClCCuL1u8AL lAC1C8S A8L vALuLS 8LLlLlS
Cl A SCClL1? 1PL? vA8? ln ulllL8Ln1 SCClL1lLS
W 1C AvClu MlS1AkLS A SALLS L8SCn MuS1 LLA8n
A8Cu1 CuS1CML8S' CuL1u8L vALuLS
CLCC8AP? A81lS1S 8LLlClCn 8LCuLA1lCnS
CLl1lCAL S18uC1u8L LG A !AAnLSL CuS1CML8
WlLL 8u? A 8CuuC1 CnL? Al1L8 A 8LLA1lCnSPl
lS uLvLLCLu
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A2 1LCnNCLCGICAL LNVIkCNMLN1
W l1 lnCLuuLS lnvLn1lCnS lnnCvA1lCnS
AuvAnCLS ln SClLn1lllC knCWLLuCL
SuCP 1LCPnCLCClCAL AuvAnCLS PAvL
An lMAC1 Cn 1PL !C8S Cl
SALLSL8SCnS LG uSL Cl ln1L8nL1
1LCPnCLCC?
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A3 CCML1I1IVL LNVIkCNMLN1
W CCML1l1lCn lnCLuuLS MA8kL1lnC
AC1lvl1lLS Cl CCML1lnC ll8MS (C8
C1PL8 SuLlL8S) ln MAn? CASLS 1PlS
PAS An lMAC1 Cn SALLS C8CAnlZA1lCn
Cl A ll8M LG WC8kLCAu Cl
SALLSL8SCnS MA? CC u uuL 1C
CCML1l1lCn
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(8) UNL1nICAL SALLSICkCL 8LnAVICUk
W SALLS LCLL SPCuLu 8L L1PlCAL ln
uLALlnC Wl1P 1PLl8
(l) CWn CCMAn?
(ll) CCLLLACuLS
(lll) CuS1CML8S
(lv) CCML1l1C8S
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(l) CWn CCMAn? SCML
SALLSL8SCnS PA8M 1PLl8 CWn
CCMAnlLS 8? MlSuSlnC CCMAn?
ASSL1S CPLA1lnC ln SALLS
CCn1LS1S lALSL SALLS 8LC81S
(ll) CCLLLACuLS / CCWC8kL8S
1AklnC AWA? 8uSlnLSS l8CM CC
SALLSLCLL unuL8Cu11lnC
CCLLLACuLS
(lll) CuS1CML8S CvL8 8CMlSlnC
ulS1C81lnC 18u1P 88l8lnC
(lv) CCML1l1C8S SLAklnC 8Au
S?lnC uAMAClnC 8CuuC1S /
ulSLA?S
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(C) SCCIAL kLSCNSI8ILI1
W l1 MLAnS A ll8M'S MAnACLMLn1 PAS A
8LSCnSl8lLl1? (ln Auul1lCn 1C CCMAn?'S
ln1L8LS1) 1CWA8uS 1PL WLLlA8L ln1L8LS1 Cl
1PL SCClL1?
W A ll8M PAS 4 8LSCnSl8lLl1lLS 1C l1S
S1AkLPCLuL8S LCCnCMlC LLCAL L1PlCAL
ulSC8L1lCnA8?
W LCCNCMIC kLSCNSI8ILI1ILS 1C MAxlMlZL
8Cll1S 8? 8CuuClnC MA8kL1lnC CCCuS /
SL8vlCLS 1PA1 SCClL1? WAn1S
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W LLCAL 8LSCnSl8lLl1lLS LCCnCMlC CCALS 1C
8L ACPlLvLu Wl1Pln LLCAL l8AMLWC8k
lMCSLu 8? S1A1L / CLn18AL CCv1S
W L1PlCAL 8LSCnSl8lLl1lLS lnCLuuL AC1lnC
Wl1P lAl8nLSS lMA81lALl1? unL1PlCAL
8LPAvlCu8 CCCu8S WPLn A CCMAn? /
lnulvluuAL CAln A1 1PL LxLnSL Cl SCClL1?
W ulSC8L1lCnA8? 8LSCnSl8lLl1lLS A8L
vCLun1A8? CuluLu 8? uLSl8L 1C MAkL
SCClAL CCn18l8u1lCnS
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(D) LLGISLA1ICN AIILC1ING SLLLING SALLS
MANAGLMLN1
W SALLS uL1 AC1lvl1lLS CAn PAvL LLCAL
lMLlCA1lCnS SALLS MAnACL8S nLLu 1C knCW
CCMMunlCA1L Wl1P LLCAL ClllCL8S Cl 1PL ll8M /
LAWL8S Cn MA11L8S LlkL 8lClnC 8LLA1lCnS
Wl1P CCML1l1C8S (AS 8lCL CA81LLS A8L lLLLCAL)
ulSu1LS Wl1P CuS1CML8S (CCnSuML8 CCu81S)
C1PL8 lSSuLS CCvL8Lu unuL8 vA8lCuS S1A1L /
CLn18AL CCv1 LAWS LlkL M81 LAW Cl CCn18AC1S
L1C
W SALLS MAnACL8S SPCuLu AvClu CCS1L? Ll1lCA1lCn
unlAvCu8A8LL u8LlCl1?
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