Name_____________________

/25 points

Empires of the Industry: The Cola Wars

1. List and explain 2 successful marketing strategy decisions made by Coca-Cola (for
example- decisions about the 4Ps or target market). Be specific. a.

b.

( example- decisions about the 4Ps or target market). Be specific. a.

/4)

2. List and explain 2 successful marketing strategy decisions made by Pepsi-Cola (for

b.

( children of the WWII generation) a good idea?

/4)

3. Why was Pepsis strategy gearing advertisements towards their chosen target market (the

/2)

4. Why was the product launch of New Coca-Cola a failure? What are some of the reasons
that so many new products fail to make it past the market introduction stage of the product life cycle?

/3)

5. Why do some people believe that the New Coke was a successful marketing ploy when
it was actually a failed marketing strategy?

( successful or try new strategies that may fail?

/2)

6. Do you believe that businesses should stick to marketing strategies that have proven

/4)

7. Do you believe that peoples choice between Pepsi and Coke is because of taste
preference or the psychological effects of the trademark? Explain your opinion.

( company has the better marketing strategy, in your opinion?

/4)

8. If you had to choose, would you prefer to drink a can of Pepsi or Coke? Why? Which

/2)