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Planning and Strategy: Lecture Outlines
Planning and Strategy: Lecture Outlines
Lecture Outlines
Chapter Objectives
1. Identify four organizational responses to uncertainty, and distinguish the three types of planning. 2. Write good objectives and discuss the role of objectives in planning. 3. Explain the concept of synergy and identify four kinds of synergy. 4. Describe Porters model of generic competitive strategies. 5. Identify and discuss at least three e-business strategy lessons from the Internet revolution.
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Figure 5.1
Planning: The Primary Management Function
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Contingency Model
Participative planning and control balance planned action with creative flexibility to take advantage of unexpected opportunities and to cope with the need for change.
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Operational planning: determining how to accomplish specific tasks with available resources.
Figure 5.2
Types of Planning
Priorities
A ranking of goals, objectives, or activities in order of importance that guide the order and timing of decisions that management makes regarding the allocation of resources.
Planning uses feedback from controls to improve/alter plans and implement corrective actions where necessary.
Figure 5.4
The Basic Planning/Control Cycle
Types of synergy
Market synergy: extending products to new markets. Cost synergy: savings from combinations of common-base operations, resources, and facilities. Technological synergy: the transfer and application of technologies to new markets. Management synergy: complementary skills that make for more effective overall management.
Differentiation Strategy
Providing unique and superior value for the customer that builds brand loyalty.
Focused Differentiation
Involves achieving a competitive edge by delivering a superior product and/or service to a limited audience.
First, we overestimated the Internet; dont underestimate it nowits long-term impact will likely exceed expectations.
Corrective action based on evaluation and feedback is takes place throughout the entire strategic management process.
Situational Analysis
Finding the organizations niche by performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to match unfolding opportunities with resources being acquired.
Capability profile
Identifying the organizations strengths and weaknesses.