CREDITS

DISHA KADAKIA ANU KAIMAL DARSHINI KANSARA SONAL KOTHARI PETER MANEVUAL SAPNA MESHRAM

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AIRLINE INDUSTRY IN INDIA

9th largest aviation market in the world. More players and airlines.

Private airlines have 75% share of market.

12 domestic airlines. 60 international airlines.

MAJOR PLAYERS IN INDIA

AIRLINE INDUSTRY BEFORE IT

Reserwriter. Specific Routes. Long Journey Routes. Long Queues for Check-In.

Manual Instructions on board.

Boredom on Flights

EFFECTS

Not many options for customers.

Fewer Customers. Less Sales.

Minimum Growth.

ROLE OF IT IN AIRLINES

I. II.

III.
IV. V.

VI.

Travel Planning. Reservations and Ticketing. Campaign Management. Frequent Flyer Programs. Customer Care. Security.

RESERVATIONS & TICKETING

ITA Search Engine. E-Ticketing & M-Ticketing.

E-Check in & E-Check in.

Kiosks. Roving agent Check in.

TRAVEL PLANNING

Site Personalization.
Flight Notification Systems. Gate Information Display.

Bundled Services.

FREQUENT FLYER PROGRAMS

Create Loyalty customer.

Provide added benefits.

CUSTOMER CARE

Web Based Self Service. Internet in Lounge. In-air Internet. Entertainment On Board.(klm)

Online Baggage Tracing.

RFID Baggage Tags.

CENTRALIZED SYSTEM

Reservation.

Inventory management.

Maintenance of aircrafts

SECURITY

Frisking Counters.

Backscatter X-ray Machine.

Biometrics.

BENEFITS OF IT

Convenience to Customers.
More Options. Lower Prices. Provides Business Trade. Tourism Flourishes.

DRAWBACKS OF IT

Privatization & Modernization of Airports. Development of Regional Airports.

More Competition.
Cost Pressures.

Increased Flow of Traffic.

Tax Exemptions.

CONCLUSION

Changed the dynamics of the market.

Application of various strategies.

Co-ordination.

THANK YOU