ro[ecL SamarLh

empowerlng Lhe underserved

# sell Lhe flsh for 8s 10 each f sLarL geLLlng
8s 20 per flsh wlll leave Lhe paddy farmlng
forever" Surya 28 years a anlkaLa resldenL
anlkaLa vlllage
W anchayaL !hlnLl Sasson
W 8lock 8allpaLna
W ulsLrlcL name khordha
W SLaLe Cdlsha
W opulaLlon 1030
W 343 males and 303 females
W 6772 ls Lhe llLeracy raLe
W ulvlded lnLo 4 dlfferenL hamleLs (hardly 300m Lo
a km away from each oLher)
W Source hLLp//asorlnlcln/gls/khurda/lnLrohLm
amleLs
W 1 conslsLlng of 8rahmlns 2 conslsLlng
khandayaLs (SL8Cs) and 1 belonglng Lo
arl[ans
W 1oLal households 130200
W 8LAL 6040
W 1erraln of Lhe vlllage green many ponds are
Lhere decenL connecLlvlLy by road
8esearch MeLhodology
W 8esearch MeLhodology CuallLaLlve
W 8esearch Lools
CuesLlonnalre
Mapplng Lechnlques (soclal maps)
SLakeholder Analysls
8lsk Analysls
LLhnography
CuesLlonnalre
W Name Surya
W ex Male
W nat|ona| a||f|nat|ons ulploma ln AuLomoblle Lngg
W 9|ma sone of |nnome addy culLlvaLlon
W |t|ona| sones of |nnome
Mushroom culLlvaLlon
CrnamenLal flshery
Sale of ualry producL
W @ota| fam|| membes 13
W an|ng membes 6
W |ef pob|ems fane
Mlddlemen explolLaLlon
lgh degree of care needed for mushroom culLlvaLlon
1ransporLaLlon lssues
W ,ob||e]ompte ||teate 8oLh
W nteest |n fte|ng f|se bs|ness lgh
roblems laced by Lhe vlllagers
W 1ransporLaLlon
W MarkeLlng
W Mlddlemen LxplolLaLlon
W SanlLaLlon and healLh lssues
W SLorage problems for lefLover agrl produce
W llood
W overLy 60 of populaLlon llves 8L
W CasLe based dlscrlmlnaLlon
JhaL do people do for a llvlng?
W Ma[or occupaLlons
addy culLlvaLlon
Mushroom farmlng
Su employees
Sales 8epresenLaLlves
ually wage laborer
CoLLage lndusLry
1exLlle lndusLry
uffed rlce laddoo
namenta| I|se
Jhy CrnamenLal flsherles?
ushpa ls a 30 year old housewlfe and a moLher of
Lhree 8elng a rellglous woman she vlslLs Lhe Shlv
Lemple dally and waLers her 1ulsl planL She sLays ln a
[olnL famlly and belng Lhe eldesL bahu lL ls her
responslblllLy Lo perform Lhe cooklng chores Lhree
Llmes a day 8eLween Laklng care of her famlly
chlldren caLLle and cooklng she sLays ldle and resLs
posL lunch unLll cooklng for dlnner commences er
husband urges her Lo be a parL of some S buL she
wanLs someLhlng LhaL wouldn'L keep her away from
her chlldren or Lhe house and wouldn'L requlre Loo
much physlcal work
Awareness
nLeresL
ConvlcLlon
ueslre
AcLlon
Wersonal (door Lo door)
markeLlng
WLecLure durlng anchayaL
meeL
WLlve demonsLraLlon
WMoney maklng lncenLlve
WMoney maklng lncenLlve
WLmploymenL opporLunlLy for
womenfolk of household
WeLLlng housewlves Lo slgn
up for Lhls lnlLlaLlve
WLxperlence sharlng by oLher
ornamenLal flshery culLlvaLors
from Lhelr vlllage lLself
A

C
u
A
MCuLL
Soclal wealLh galned
W Source of employmenL Lo vlllagers (mosLly 81L
famllles would be LargeLed)
W uurlng Lhe lnlLlal phase when we wlll be Leachlng
Lhem abouL flsh culLlvaLlon we wlll educaLe
Lhem abouL Lhe varlous lssues perLalnlng Lo
wealLh healLh and personal hyglene
W Je wlll Lake volunLary donaLlons from Lhese
famllles whlch wlll be uLlllsed ln Lhe
lmprovemenL of Lhe vlllage
8randlng of flsh
W 8randlng
8hubaneswarl
CrnamenLal flsh as Lhe perfecL feng shul flsh Lg kol
flsh eLc brlng good luck and prosperlLy Lo famlly
8randed as #besL breed ornamenLal flsh" from Lhe
marlLlme sLaLe of Cdlsha
8randed as producLs of plsclculLure done by poor rural
women
romoLed as Lhe perfecL glfLs for chlldren and grown
ups allke on blrLhdays and oLher speclal occaslons
Low malnLenance lnnovaLlve and eleganL glfLs
W C1
CreaLlon of onllne porLal
CompleLe wlLh a daLabase a dlscusslon forum
for buyers and sLakeholders
CpLlon for onllne purchase
Soclal Map
W amleL 1 W amleL 2
1ransporLaLlon loglsLlcs
W Speclally made conLalners for LransporLlng
flsh and/or larvae
W Je wlll Lle up wlLh a loglsLlcs and
LransporLaLlon company where ln we wlll
convlnce Lhem Lo glve us dlscounLs for
dellverlng Lhe parcel (Lhls wlll acL as a CS8
acLlvlLy for LhaL company)
SLakeholder Analysls
takeo|e tt|te 9owe an
nf|enne
Den|s|on
SLaLe govL v nvolved
anchayaL v nvolved
larmers n L ulsregarded
llnanclal lnsLlLuLlons nvolved
llshermen L nformed
nCs L ConsulLed
llsherles auLhorlLy nvolved
Sewage auLhorlLy n vL nformed
eneral publlc nvolved
poslLlve n negaLlve hlghly poslLlve n hlghly negaLlve
hlgh L low v very hlgh vL very low
SusLalnablllLy
W #Company's ablllLy Lo
achleve lLs buslness goals
and lncrease long Lerm
shareholder value by
lnLegraLlng economlc
envlronmenLal and soclal
opporLunlLles lnLo lLs
buslness sLraLegles"
lrom parLlclpanLs of
#Symposlum on
SusLalnablllLy" n?C CcL
2001
SusLalnablllLy of our venLure
aante|st|ns]stanas met es]No
1rlple boLLom llne sLandards

naLure based knowledge and Lechnology

roducLs of servlce Lo producLs of

consumpLlon
roducLs of consumpLlon
Solar wlnd and geoLhermal energy
x
Local based organlzaLlons and economles

ConLlnuous lmprovemenL process

8alance sheeL and L accounL

lnAnCAL 8SkS
W 1he half yearly revenues and operaLlng
condlLlons resulLs for ro[ecL SamarLh are
dlfflculL Lo predlcL and may flucLuaLe from
Llme Lo Llme dependlng on
Changes ln Lhe demand or Lhe flucLuaLlon of Lhe prlce ln
Lhe markeL
Seasonal paLLerns of spendlng by adverLlsers and sponsors
or Lhe Lrends ln adverLlslng raLes
naLural calamlLles can have an adverse effecL on Lhe
buslness
1Ank ?Cu