Reasons for Poor Quality Customer Data

and how to update with

Fresh data

Presented by: Vishal Kumar ROLL NO.:57

Data Quality is when your data have the following attributes:

Clear meaning Correct values Understandable format

Accurate (correct data)

Comprehensive (relevant for taking decision)

Valid (confirms to recognized format)

Timely (up to date)

Maintained(free from variation or contradiction)
3

Maximizes productivity from CRM

Assists operational management and strategic planning Expands customer base Increased customer satisfaction Ensures regulatory compliance

Incomplete - missing fields Incorrect- Incorrect pairing of codes, wrong calculations Incomprehensible- Weird formatting & wrong format Inconsistent - Different codes with the same meaning, inconsistent names and addresses & inconsistent business rules

Data Non-conformity -- Information stored in Nonstandard format

Inconsistent Data -- Merging various system results in

data inconsistencies and wrong data representation

Inaccurate Data -- Data deteriorates with time, this

mounts errors during migration

Data Integrity -- Missing relationship can degrade the

quality of data

Overlooked sales opportunities

Reduced employee productivity Customer dissatisfaction Unproductive results from CRM Poor decision making faculty

Secondary method:journals,magazines,books