Lllf ellk 1638400

Cb[ecLlve Analyzlng Lhe effecL of envlronmenLal facLors on Lhe case producL

Case roducL ulesel 1exLlle
LffecLs of LnvlronmenL
1exLlle ls one of Lhe wldesL secLor ln Lhe world whlch lnclude Lhousands of flrms 1here are
boLh large and small scale flrms and all are effecLed by Lhelr envlronmenLs ulesel ls consldered a
large worldwlde company ln Lhls secLor MarkeLlng envlronmenL comprlse Lhe facLors whlch affecL
ablllLy of markeLlng managemenL whlle maklng declslon and bulldlng relaLlonshlps wlLh LargeL
cusLomers MarkeLlng envlronmenL conslsL of a mlcroenvlronmenL and macroenvlronmenL
MlcroenvlronmenL of a company ls made up of Lhe all facLors whlch ls close Lo lLself such as
Lhe company suppllers markeLlng lnLermedlarles compeLlLors publlcs and cusLomers Lach flrms ln
LexLlle secLor deLermlne lLs own prlce and quallLy Lhen markeLlng deparLmenL works accordlng Lo
Lhose lndlcaLors ulesel has a hlgh quallLy and Lherefore hlgh prlce lL ls known luxury brand
Suppllers also deLermlne Lhe quallLy and prlce because Lhe producL ls made of maLerlal supplled by
Lhem MarkeLlng lnLermedlares are Loo lmporLanL ln Lhls secLor slnce cusLomers exLremely
lnfluenced where and by whom Lhe brand ls sold ulesel ls always sold ln huge shopplng malls and
famous sLreeLs for havlng luxury brand CompeLlLlors force all company ad[usL Lhelr prlclng and
poslLlonlng pollcy lor example ulesel and Mlss SlxLy has Lhe same cusLomer LargeL and prlclng
pollcy 1hey need Lo follow and ad[usL yourself accordlng Lo each oLher all Lhe Llme ubllcs aLLlLude
and cusLomers' need lead Lhe flrms make efforL Lo malnLaln and lmprove Lhelr poslLlons
MacroenvlronmenL of a company ls made up of slx ma[or forces demographlc envlronmenL
economlc envlronmenL naLural envlronmenL Lechnologlcal envlronmenL pollLlcal and soclal
envlronmenL and culLural envlronmenL uemograplc envlronmenL ls all abouL people maklng Lhe
markeL ulesel adresses Lhe speslflc age and walk of llfe lf Lhe demograflc Lrends change ulesel ls
affecLed naLurally Lconomlc envlronmenL ls abouL buylng power Slnce ulesel ls consldered mlddle
slze luxry brand lL should be affecLed mosL by Lhe changes of economlc condlLlons ln Lhe markeL
naLural envlronmenL lnvolves naLural resources ulesel can noL affecLed by naLural resources very
much because lLs lnpuLs are noL very scarce resources ulesel ls also noL affecLed by Lechnologlcal
envlronmenL because LexLlle Lechnology has noL developed so fasL ollLlcal envlronmenL has noL an
effecL on LexLlle Loo much buL soclal envlronmenL may affecL lL ercepLlon of soclal responslblllLy has
spread ouL so fasL ln socleLy ulesel has a markeLlng plan whlch conLaln carlng abouL global warmlng
CulLural envlronmenL ls abouL cusLomers' percepLlons preferences and behavlors 1exLlle secLor ls
exLremly affecLed culLural envlronmenL slnce lL serves people Lo show Lhemselves who Lhey are
Many people choose Lhelr cloLhes Lo belong a walk of llfe ulesel serves cusLomers who ls young
sophlsLlcaLed rlch and sLyllsh
1o sum up LexLlle secLor and ulesel has affecLed by lLs envlronmenL lL should be very careful
Lo caLch Lhe changes ln envlronmenL and ad[usL lLself accordlng Lo markeL slnce Lhere are many
compeLlLlors 1o dlsappear from Lhe markeL does noL Lake Loo much Llme for Lhese secLor