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WrlLlng for Lechnlcal purposes
Presentation on:
Persuasion in technical writing
By:
Shikha Mishra
EC-D
090103203
Communlcutlng 1echnlcul IJeux Perxuuxlvely :
% In the compet|t|ve marketp|ace of |deas |t
takes more than |nnovat|ve th|nk|ng to
succeed We must a|so be ab|e to persuade
others that your |deas are worthy of the|r
attent|on acceptance or |nvestment
% 1he art of LkSUASICN can make the
d|fference between a successfu| pro[ect and
thwarted p|ans
% 1he convent|ons of commun|cat|ng
techn|ca| |nformat|on |n our techn|ca|
profess|on tend to |nh|b|t the persuas|ve
process
Bynomics of Persuosion :
hut lx perxuuxlon?
% It |s a commun|cat|on process by wh|ch you
mot|vate someone e|se to vo|untar||y do someth|ng
you'd ||ke them to 1he key word |s "vo|untary"
% ersuas|on |s not compe|||ng or man|pu|at|ng others
to do what you want ou must present your
aud|ence w|th a |eg|t|mate cho|ce of opt|ons 1rue
persuas|on occurs when someone not on|y chooses
your preferred opt|on but fee|s good about |t
afterwards
Bynomics of Persuosion :
hut lx Perxuuxlve wrltlng?
% ersuas|ve wr|t|ng |s for argu|ng a case or po|nt
of v|ew and |s |ntended for anyone who may be
|nterested |n the sub[ect but may ho|d a
d|fferent po|nt of v|ew
hut lx the goul of perxuuxlve wrltlng?
% to state the wr|ter's op|n|on
% to g|ve reasons why the reader shou|d agree
% to conv|nce the reader to take act|on
% 1here are two d|mens|ons of persuas|on
i) position
ii) conviction
% os|t|on |nvo|ves inte//ectuo/ oqreement
% Lffect|ve commun|cators recogn|ze that
conv|ct|on (emot|on) |s more v|ta| to
persuas|on than pos|t|on (|og|c)
% eop|e make dec|s|ons based pr|mar||y on
what they fee| and then test or rat|ona||ze
the|r cho|ce w|th |og|c
ey Polntx :
% eta||ed descr|pt|on
% Wr|t|ng |n the present tense
% 1op|c words
% Us|ng cons|stent vo|ce throughout
% Us|ng var|ed sentence structure
% Us|ng connect|ng words]phrases
% Lxp|anat|on and reason|ng
for your po|nt of v|ew
% Us|ng emot|ve |anguage
uilJ on Common 6rounJ :
% Ask and ||sten f|rst
% Lstab||sh your cred|b|||ty
% Start w|th areas of agreement
% Show your pass|on
% Use second person
ont MuJJle the Mexxuge :
% ef|ne your purpose
% Ident|fy key messages
% ut f|rst th|ngs f|rst
% |cture your ma|n po|nts
% Wr|te conversat|ona||y
umminq it up !
% ocus on fee||ngs and
percept|ons
% 1arget your message
% Inv|te part|c|pat|on
% 8u||d a foundat|on of trust