|n |n- -House Selllng House Selllng

|n |n- -bouse selllng bouse selllng

O A specltlc actlvlty conoucteo by tbe
employees to enbance sales ano guest
satlstactlon
Components ot |n-House Selllng
1. Speclal promotlon
2. Mercbanolslng
3. Suggestlve Selllng
Speclal Promotlon Speclal Promotlon
Speclal promotlon are tbose speclal events
wltb tbe objectlves ot:
O Attractlng new guests
O Keeplng elstlng guest bappy
O maklng publlc aware ot tbe property
O |ncreaslng sales ln slow perloos
O Hlgbllgbtlng speclal events
Metboo ln acblevlng tbose objectlves Metboo ln acblevlng tbose objectlves
O Coupons- prlnteo otters to tbe publlc to
motlvate tbem to try tbe restaurant ano lts
proouct
O proouct sampllng-metboo to get guests to
try new tooo ltems
O Contests-ettectlvely useo ln bars ano
nlgbtclubs
O Rattles-metboos ot glvlng guest a rewaro tar
larger tban wbat tbey bao spent
O Packages-group ot servlces ottereo ln a
slngle prlce
O Premlums-tree prooucts ano servlces to
encourage sales at low perloos
O Gltt certltlcates
O Coupons entltllng guests to bave a tree
meal
O Dlscountlng-a strategy to lncrease sale
ourlng low perloos
Mercbanolslng Mercbanolslng- - polnt ot purcbase polnt ot purcbase
Mercbanolslng
metboo are:
O Fooo trolley
O Guerloon trolley
O Wlne olsplays
O Tent caros
O Salo bars
O T-sblrts
O Menu covers
O Floor stanos
O Posters
O Cllp-on
O Place mats
Suggestlve selllng Suggestlve selllng
O Tbe most ettectlve way to promote sales, oone
verbally by tbe servers
Requlrements to pertect tbe power ot suggestlon
1. Know tbe menu
2. Reao tbe guest
3. Help tbe guest
4. Appeal to tbe senses
5. Glve tbe guest two cbolces
6. Ask tor tbe sale