Professional Documents
Culture Documents
Baby Boomers
Baby Boomers
1
st
Period Marketing
CUSTOMER PROFILE FOR _________Baby Boomers_________________
1. What is the approximate age range Ior people in this demographic group?
2. What are typical characteristics oI people in this age group?
3. What are the interests oI this age group?
4. What is this group`s source oI income?
5. What might be their greatest social and economic concerns?
6. What issues regarding products might be important to them?
7. Where would they do the majority oI their shopping?
8. What types oI products are targeted speciIically at this age group?
9. How does your selected product Iit this customer proIile?
10.Also plan where your ad will be placedindicate a speciIic magazine in which your ad
will be seen.