May and Alm's adverLlsemenL

analysls
leanesL ls an effecLlve word
because lL ls underllned and
people wlll Lhlnk LhaL 1luL
cleans shlrLs Lhe besL
A very whlLe shlrL Lo
show LhaL 1luL cleans
shlrLs Lhe besL
1luL 1he brand name
ls caplLallzed so LhaL
caLches people's
aLLenLlon
hows a plcLure of
how Lhe cereal looks
1hey Lhe plcLure so
Lhe cereal looks fresh
and new and also
yummy wlLh mllk
1he word ls effecLlve
because lL shows
LhaL you need
energy Lo work and
Lhls cereal provldes
a loL of energy
larlfylng Lhe word
energy" agaln Lo make
sure people geL Lhe
message and descrlblng
Lhe cereal Lhoroughly
hows how Lhe
producL looks
llke and
caplLallze Lhe
brand L"
howlng LhaL lf
you wanL
vlLamlns you
have Lo buy L
for vlLamlns
how a comlc for
enLerLalnmenL and
clarlfylng LhaL people
who work hard nLLu
L for vlLamlns
D1L8 L LCCk
ls an effecLlve
word because
women wanLs Lo
know Lo make
men say Lhey're
cuLe