AIRLINE INDUSTRY

AIRLINE INDUSTRY
The airline industry came into existence during the
17
th
centauries.
Origin of ndian aviation industry can be traced
back to the new year 1912.
Air travel remain a large and growing industry. t
facilitates economic growth, world trade,
international investment and tourism and is
therefore central to the globalization taking place in
many other industries
AIRLINE INDUSTRY
ndia has its private
airlines as its key
players
75% of the market
share owned by the
private sector
ndia is the 9
th
largest aviation
market in the world
ARKET SHARE
SERVICE ARKETING IX
!RODUCT IX
iving a feel for the product inside a service
wrapper.
Consumers are demanding not products, or feature
of products but the benefits they will be offered.
i. The airline product includes of two type of
services:
ii. 1. On the ground services.
iii. 2. in-flight services.
!RICE IX
!remium pricing:- use a high price where there is a
uniqueness about the product or services. Such
high prices are charge for luxuries
Cheap-value pricing:- this approach is used where
external factors such as recession or increased
competition force companies to provide 'value'
products and services to retain sales
!LACE IX
Online 24-hour reservation system.
Tour Operator
Travel Agent
!ROOTION IX
Advertising-keep in
mind the image of the
country, tourism,
attraction, culture
heritage
!ublicity- Travel
Agent,!#O,media
people
Sales promotion-Tour
operators, frontline staff
!ROOTION IX
!EO!LE IX
#eliability
Caring Attitude
oodwill
!ROCESS IX
#eservation
Flight nformation
Facilities at The Airport
Meal Service
Flight Entertainment
Deliver Quality Service
!HYSICAL EVIDENCE
On the ground:
Booking offices or
ticket counters
!aperwork
Tickets
n- flight:
Aircraft, Seating
configuration
ood nner-exteriors
Ambience
TO! TEN A#NE COM!ANES OF
NDA
LAST 10 YEARS EX!ERIENCE