2012 KRISPY KREME CHALLENGE

February 4, 2012
Benefits North Carolina Childrens Hospital

Sponsorship Information
www.krispykremechallenge.com

Potential Sponsor,
We invite you to be a part of the NC State tradition which combines the best of competition, fun and doughnuts - the 8th Annual Krispy Kreme Challenge.
General Race Information - Annual student-led race in Raleigh, NC. - To complete the Krispy Kreme Challenge, competitors begin at the NC State Bell Tower, run 2.5 miles to the Krispy Kreme store on Peace Street, eat 1 dozen doughnuts, and run 2.5 miles back to the Bell Towerall in under one hour. - Organized, planned, and executed by N.C. State students. - Increased from 10 participants in 2004 to nearly 7,500 in 2011. (86% from NC, 14% out of state) - ESPN sent a reporter to cover and run the race in 2009. - Named the most difficult road race in the country by ESPN on Sports Center. - Ranked number 1 in the 54 Things to do at NC State list
(http://students.ncsu.edu/top54)

- The Krispy Kreme Challenge benefits the North Carolina Childrens Hospital, donating $122,000 in 2011 and over $247,000 in total. About the 2012 Krispy Kreme Challenge - Race Date: February 4, 2012 - Maximum capacity of 7,700 runners expected - Extensive online promotion to Triangle area running community - Extensive pre-event and race day coverage. Last year, the race was featured on ESPN, Runners World Magazine, Good Morning America, and local newspapers, TV channels, and radio shows.
Questions? Contact Krispy Kreme Sponsorship Committee K2Challenge.Sponsorships@gmail.com

www.krispykremechallenge.com

2012 Krispy Kreme Challenge Sponsorship Options

Platinum $5000 Gold $3000 Silver $1000 Bronze $500 Packet $250

Logo on advertising postcards Banner on Finish Chute* Banner on Finish Line Logo on Shirts Radio Advertisement Race Day Announcer Recognition Sail Banner at Race Day Pick-up* Name in Press Release Company name on Finish Line Flat-Panel Display Logo on Race Website (with link) Promotional Material in Race Packet Six Race Entries Four Race Entries Two Race Entries *Banners must be provided by the sponsor.

Additional Information
$500 to sponsor a Race Course Turn (This turn sponsored by) This year, we will be going with green race packets that are electronic. All promotional materials should be provided in a .pdf format. If you wish to distribute paper materials, there is an option to distribute them at check-in. Race entries are a $25 value to non-students. In-Kind donations are also welcome and will be taken into consideration as cash equivalents towards sponsorship. Some options are providing water for race day or prizes for top finishers. Please send inquiries to K2Challenge.Sponsorships@gmail.com with the subject line In-Kind Donation. Company will need to provide a low resolution logo for website use and a high resolution logo for printed material.