I|nd|ngs from the ma|n textbook

Strateg|c Management
I|nd|ngs from the add|t|ona| textbook
8anker to the oor
1Innovat|on
Innovation reIers to the act oI creating
new processes or products. In the long
run, it is the most important building
blocks oI competitive advantage.
I was not an agronomist. But I made it my business to
Iind out how to grow more in each cycle.
I kept looking Ior new ways Ior the university to
make a diIIerence in the community.
I sat down with my students and explained how
important it was to replace the low yielding local
variety oI rice with a high-yielding variety developed
in the Philippines. We sat down with the Iarmers to
tell them how important this was Ior them. My
interests and concerns Ior local Iarming were entirely
practical.