PHN GII THIU V VF BANK 1.

Thng tin chung - Tn ting Vit: Ngn hng Thng mi C phn Tng Lai Vit Nam - Tn ting Anh: Viet Nam Future Commercial Bank - Tn vit tt: VFB - Hi s chnh: - Giy php hot ng s 009/NH-GP ngy 22/11/2011 do Ngn hang nh nc Vit Nam cp - Giy chng nhn ng k kinh doanh s 0123000 do S K hoch u t Tnh Tha Thin Hu cp. S t: - Website: www.vfb.com.vn 2. Bi cnh thnh lp, phng chm hot ng: Ngy nay, vi s pht trin bng n ca h thng ngn hng, dng nh tt c mi nhu cu v ti chnh ca mi ngi u c p ng. y va l tn hiu tt, cng va l th thch cho Ngn hang chng ti. Lm th no to nn mt thng hiu uy tn trong khch hng, lm th no c th tn ti trn mt th trng y tnh cnh tranh nh hin nay? qu l mt kh khn khng nh.V v th, chng ti hng ti mc ch l mang ti nhng g m khch hng cha c v ang kim tm - chnh l tng lai ca h. Chc hn rng tt c mi ngi, ai cng mun mnh c c mt tng lai hnh phc, thnh t, vng chc. V xut pht t tng , Ngn hng TMCP Tng Lai Vit Nam VFB ra i v i vo hot ng vi phng chm ng nh tn gi ca n Mang tng lai n gn hn vi bn. Vi biu tng l cy c th xuyn sut trong ni dung qung co cng nh trong logo v pan ca ngn hng, VFB n vi khch hng qua hnh nh gn gi, thn thin, l nim tin bn vng, l ngi ng hnh vi bn trn con ng chinh phc c m- T nhng iu n gin cho n nhng gic m tng nh kh thc hin. on clip th hin s an xen ln nhau ca hin ti v tng lai, ht mm - c th, nh ngi - bit th, Mt vin cnh tt p s khng cn l m c, m chnh l hin thc trong cuc sng ca bn.

Cng vi Slogan ca ngn hng: Future is now- ngn gn, n gin nhng c o v y ngha .Tng lai s khng cn ch l tng tng . Vi VFB, tng lai do chnh bn nm gi. Ngay t nhng ngy u hot ng, VFB nh hng pht trin l m hnh ngn hng hin i hng ti khch hng, hiu qu v bn vng. Sau khi pht trin mng li xuyn khp Vit Nam, chng ti cng c mt tham vng rng s a VFB tr thnh mt ngn hng quc t, pht trin mng li trn ton cu trong thi gian khng xa. 3. Chin lc hot ng: i tng phc v chnh m chng ti hng ti l i tng khch hng c nhn. S hu h tng k thut ngn hng hin i, VFB c li th r nt trong vic ng dng cng ngh tin tin vo x l t ng cc dch v ngn hng, pht trin cc sn phm, dch v in t da trn nn tng cng ngh cao. chnh l 2 loi hnh th VISA v MASTER CARD vi tnh nng gn km Bluetooth vt tri hn hn cc loi th thng thng, s thu ht ng o khch hng bng s tin li, nhanh chng, an ton, hiu qu, dn to thi quen thanh ton khng dng tin mt (qua ngn hng) cho khch hng. VFB cam kt mang li cho khch hng dch v hin i v tin nghi bc nht. Khng ch ni ting nh cht lng dch v, VFB cn ni tri vi i ng nhn vin chuyn nghip, ni ting hng u Vit Nam, tri qua nhiu vng st hch c lm vic ti ngn hng. Chng ti tn tm, nhit tnh, v cng thn thin v s khng lm bn tht vng. V vy, hy chn VFB chng ti, nh l ni t nim tin ca bn, ni gic m c chp cnh,. Ni tng lai khng cn l iu xa vi, m ngay trong tm tay ca chnh bn.