Related Diversification - Procter & Gamble

Haircare Pantene, Head & Shoulders, Clairol Household cleaning/care Flash, Febreze, Fairy Laundry Daz, Ariel, Fairy, Bounce Paper Bounty, Pampers, Allways Beauty Oil of Olay, Max Factor Beverages Sunny Delight Snacks Pringles Petfood Iams Related Diversification through acquisition and internal start-ups Fits/Synergies Same wholesale distribution Common retail settings & shoppers Advertised & promoted the same way

Unrelated diversification - Virgin

Virgin Travel (& Virgin Holidays) Virgin Retail (Music & Entertainment) Virgin Investments (computer products, promotional blimps, property development) Virgin Hotels Group (clubs & hotels in UK, Spain & Virgin Islands) Virgin Communications (Virgin Interactive Entertainment, Publishing, Radio, TV)

Diversification
Johnson & Johnson
Consumer - baby products (wipes, shampoos, cotton buds etc); woundcare (bandaid); feminine hygiene (carefree, stayfree); reach dental products
Medical - non-prescription drugs (Tylenol, Pepcid AC); presecription durgs; surgical products; Accuvue contact lenses

Gillette - Grooming (Mach 3, Venus) - Oral Care (Oral B, Braun) - Portable Power (Duracell)

Philip Morris -Cigarettes (Marlboro, B&H..) - Miller Brewing co. Kraft Foods (Maxwell hse, Birdseye..

Diversification
Diageo *United Distillers and Vintners (UDV) - Guinness, Baileys, Johnie Walkers, Hennessey, Moet & Chandon, Pimms, Smirnoff *Pillsbury - Green Giant, Haagen Dazs, El Paso, Burger King, Pillsbury

Exiting food business because of lack of fit & poor performance

Walt Disney Theme Parks, Movie Production, Videos, Childrens apparel, Toys, TV Broadcasting