Nurrutive, drumu und churismutic leudership: the cuse oI

Apple's Steve Jobs

Anulysis oI the Personulity Truits oI Steve Jobs
SLeve !obs ls arguably one of Lhe mosL successful CLCs of our Llmes ln hls
Llme aL Apple and lxar he has redeflned buslness across Lhe CompuLlng Muslc
and Moblle communlcaLlons lndusLrles ln splLe of belng a college dropouL he has
gone on Lo become a Lechnology and a buslness lcon
Pls ablllLy Lo achleve exLraordlnary success agalnsL Lremendous odds makes
hlm an exLremely lnLeresLlng personallLy Lo sLudy
lollowlng are hls key personallLy LralLs
1) CharlsmaLlc
Charlsma refers Lo Lhe ablllLy of a person Lo be able Lo mesmerlse and hold
Lhe aLLenLlon of oLhers SLeve !obs has charlsma ln ample abundance Pls Lalks aL
Lhe annual Macworld Lxpo have an aLLendance akln Lo LhaL of a rock concerL
eople from all over Lhe world flock ln Lo llsLen Lo hlm for hours LogeLher as he
dellvers hls famed Lalks on Lechnology lnnovaLlon and Apple producLs
2) lngenlous
lngenlous ls a rare personallLy LralL LhaL enables an lndlvldual Lo be clever
orlglnal and lnnovaLlve rlor Lo Lhe launch of Lhe lod Lhe enLlre lndusLry was
looklng aL deskLop publlshlng and Lhe lnLerneL as new sources of revenue SLeve
!obs however was among Lhe few who reallsed LhaL Lhere was laLenL demand ln
Lhe M3 player segmenL Pe followed up on hls lnslghL by launchlng an lod
whlch had exLremely lnnovaLlve funcLlons and a unlque deslgn 1he producL
capLured Lhe aLLenLlon of Lhe world and along wlLh hls oLher lnnovaLlon l1unes
wenL on Lo change Lhe way Lhe world llsLens Lo muslc CulLe clearly he ls an
lngenlous person


3) erslsLenL
erslsLence ls Lhe ablllLy of a person Lo sLlck Lo hls convlcLlons ln splLe of
huge obsLacles WlLh regard Lo Lhls an early manager of hls had commenLed LhaL
SLeve never Lakes no" for an answer lor hlm no" ls only a comma and never a
full sLop Pe wlll keep comlng back Llll hls ob[ecLlve ls achleved ?ears laLer hls
perslsLence was ln ample dlsplay as he sLubbornly sLood hls ground agalnsL
lnLernal opposlLlon Lo hls unconvenLlonal plan Lo Lurnaround Apple
4) unempaLheLlc
LmpaLhy ls Lhe ablllLy of an lndlvldual Lo undersLand SLeve !obs ls known
for pushlng hls employees Lo exLreme llmlLs Pe ls known for flrlng hls employees
ofLen ln an erraLlc fashlon 1hls shows LhaL he ls unempaLheLlc Lo people around
hlm