Tub & Tile Restorers, Inc.

Tub & Tile Restorers, Inc.

Table of Contents

Introduction. . . . . . . . .3 Our Logo. . . . . . . . . . . 4 Logo Misuse. . . . . . . . 5 Typography. . . . . . . . . 6 Color Palette. . . . . . . . 7 Style Sheet . . . . . . . . . 8 Business Card. . . . . . .9 Envelope. . . . . . . . . . 10 Letterhead. . . . . . . . . 11 Contact Info. . . . . . . .12

Tub & Tile Restorers, Inc.

Introduction
International Tub & Tile Restorers, Inc. is a family owned business that specializes in cleaning, refinishing, and adding anti-slip to bathtubs throughout the hotel industry. The company is commonly referred to as ITTR. ITTR targets hotel managers and general contractors. The main message ITTR wants to get across is that they offer superior service in bathtub restoration by making the tubs cleaner and safer without painting them. ITTR has been refinishing bathtubs since 1996. They want to portray an image of trust and reliability to the public. They also want to establish a feeling of credibility and knowledge in the hospitality industry.

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Tub & Tile Restorers, Inc.

Our Logo

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The International Tub & Tile Logo uses the blue, black, and white colors that have been selected. The International is written in Helvetica, one of the chosen fonts. 2. Since it is named International the word resembles a side of the globe in the way it curves around looking like the world. The word national in international is done int the selected blue to give emphasis to the fact that we do business internationally, but we also do it here in our own nation. There is a line seperating 3. the international from the rest, for definition. The Tub & Tile is done in Georgia, the other selected font. The ampersand is done in blue as well to bring the bottom line together with the top lign. When the logo can be printed in full color, it should appear as it does in example 1. When only one color can be used, it should appear as it does in example 2. When only black and white can be used, it should appear as it does in example 3. When the logo is being printed on black paper, it should appear as it does in example 4. If it must be printed on black paper in only one color, it should be done in all white. 4.

Tub & Tile Restorers, Inc.

Tub & Tile Restorers, Inc.

Tub & Tile Restorers, Inc.

Tub & Tile Restorers, Inc.

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Tub & Tile Restorers, Inc.

Logo Misuse
No part of the ITTR logo should ever be changed in anyway, except for those shown/listen above. The International should never be changed to another color as in example 1. The Inter should never be changed to another color like in example 2, and should always reamain black, except as shown in example 4 of the previous page. If the logo is placed on a black background, the colors should not change as in example 3. The logo should never be changed to any other style or font as in example 4.

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Tub & Tile Restorers, Inc.

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Tub & Tile Restorers, Inc.

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International
Tub & Tile Restorers, Inc.

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Tub & Tile Restorers, Inc.

Typography
The two fonts chosen for ITTR are Helvetica, shown first, and Georgia, shown second. Helvetica was chosen because it is a well recognized, reliable font that is widely used. We want ITTR to have the image of being able to be relied upon, and we also want people to feel comfortable when they see the logo. Georgia was chosen as the other font because unlike Helvetica, it is a serif font. It is different enough from Helvetica that it wont look like a mistake has been made, but it also complements it well.

Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=_+

Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=_+

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Tub & Tile Restorers, Inc.

Color Palette
The colors for ITTR are blue, black and white. We chose blue because it represents trust, reliability, belonging, and coolness. We want out company to be perceived as a company the public can trust, adn also one who is reliable. We also chose blue beacuse we do bathtubs and blue is the color perceived to be water, and goes with the bathroom theme. We chose black because it complements the blue nicely, and is more of a neutral color. We chose white to accent the other colors with becase it is also a neutral color which can be matched with anything. C: 69 M: 31 Y:0 K:0 R:73 G: 148 B: 208 PMS: 292

C: 75 M: 68 Y:67 K:90 R:0 G: 0 B: 0 PMS: 806

C: 0 M: 0 Y:0 K:0 R:255 G: 255 B: 255

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Tub & Tile Restorers, Inc.

Style Sheet
- On first reference, the entire name of the business must be spelled out as International Tub & Tile Restorers, Inc. - When referred to in a sentecne any time after the first reference, International Tub & Tile Restorers, Inc. will always be abbreviated to ITTR, and always capitalzed. - The ampersand (&) will always be used in-between Tub/Tile and the word and should never be used. - When writing copy, there should only be one space between the period and the next word. - Helvetica will always be used for body copy and Georgia will be used for headlines and sub-headlines. - Do not write out the words telelpone number, e-mail, website, or address next to the information. - No indentions should be used when starting a new paragraph. - Body copy must be 12pt. font, and hedlines must be in 30pt. font. Sub-headlines should be in 20pt. font. - All formal documentation must have the ITTR logo printed on it. - The logo should always be used in the top left corner as it is shown above, on any piece of material that is being produced. - Drive will always be abbreviated to Dr. in the address - All copy on the business card, envelope, and letterhead will be in Helvetica bold. Regular body copy on other pieces will be in Helvetica regular.

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Tub & Tile Restorers, Inc.

Business Card
The business card should be 3.5 x 2 It should have the logo in the upper left hand corner. The font used will be Helvetica. It will be printed on a white 50lb. offset paper. It will always be printed horizontally and in 3 colors. The card will have a blue strip at the top and bottom for accent and it will be in the blue that has been selected.
Tub & Tile Restorers, Inc.
Name Here 2019 Heritage Crest Dr. Valrico Fl. 33596
tubntile@ittr.biz (800)929-0944 www.ittr.biz

3.5

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Tub & Tile Restorers, Inc.

Envelope
The envelope will be the standard size business envelope. At 9.5 x 4.125 The ITTR logo will appear in the top left hand corner, with the address directly inderneath, and the website directly underneath that. The font used will he Helvetica. The envelope will have the blue bars placed at the top and bottom just as the business card has. The envelope will be white, and the colors printed will be printed as shown below.

Tub & Tile Restorers, Inc.

2019 Heritage Crest Dr. Valrico, Fl. 33596 www.ittr.biz

4.125

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Tub & Tile Restorers, Inc.

Letterhead
The letterhead will measure 8.5 x 11 It will always be printed on white in ITTRs colors as shown to the right. The Logo will appear in the top left hand corner with the address directly underneath. The font used will be Helvetica. The e-mail address, phone number and website will be placed along the bottom, just as it is in the business card. The blue bar will be placed at the top and bottom of the letterhead to create a sense of unity between the business card, envelope and letterhead.
Tub & Tile Restorers, Inc.
2019 Heritage Crest Dr. Valrico, Fl. 33596

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tubntile@ittr.biz

(800) 929-0944

www.ittr.biz

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Tub & Tile Restorers, Inc.

Contact Info
Amy Mar 2019 Heritage Crest Dr. Valrico, Fl 33596 (800) 929-0944 tubntile@ittr.biz www.ittr.biz

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