&% &% &% &%

7 P'S of Service Morkefing

Mix,
Producf
Price
Promofion
PIoce
PeopIe
PhysicoI evidence
Process
Producf
ompony provides producfs Iike
Posfpoid connecfions
Prepoid connecfions
DioIing cords
ufch P
ufch ondy phone
We musf remember fhof Morkefing is fundomenfoIIy
obouf providing fhe correcf bundIe of benefifs fo
fhe end user, hence fhe soying 'Morkefing is nof
obouf providing producfs or services if is essenfioIIy
obouf providing chonging benefifs fo fhe chonging
needs ond demonds of fhe cusfomer'
Producf decisions
8ronding QuoIify Feofures
Price....
%he prices ore
being chorged in
occordonce wifh:
%he chorges vory
from region fo
region.
Pooming
rofes
Services
%oIk pIons
Prices
Pricing sfrofegies,
Penefrofion
Skimming ompefifion
Producf Iine
Pricing is fhe onIy mix which
generofes o furnover for fhe
orgoni;ofion.
%he remoining P's ore fhe ;,7,-0
.489 for fhe orgoni;ofion.
Price musf supporf fhese eIemenfs
of fhe mix.
Pricing is difficuIf ond musf refIecf
suppIy ond demond reIofionship.
Promofion....
Promofion
Adverfisemenf
oordings
PersonoI
seIIing
Medio PubIicify Infernef
Promofion of producf
%wo fwo
foIk
pIon
VIP no's
Peducing
rofes
VoIidify
offer
Eosy
rechorge
Promofion
PLAE PLAE PLAE PLAE
%he hufch oufIefs ore being sifuofed %he hufch oufIefs ore being sifuofed
in vorious pIoces in Indio which in vorious pIoces in Indio which
incIudes Io sfofes. incIudes Io sfofes.
If hos bofh posfpoid oufIefs ond If hos bofh posfpoid oufIefs ond
prepoid oufIefs. prepoid oufIefs.
Andhro Prodesh
Punjob
Wesf 8engoI
Iornofoko
Mohoroshfro & 0oo
%omiI Modu
Pojosfhon
&P (E)
&P (W)
IeroIo
DeIhi
Mumboi
oryono
PhysicoI Evidence,.
Sim cords 8iIIs
8efore ond
Affer soIe
documenfs
PSIAL
EVIDEME
PeopIe
PeopIe ore imporfonf becouse:
- Providing o service, rofher fhon seIIing o
producf.
- QuoIify of personoI reIofionships befween
compony ond cIienfs becomes vifoI.
- Mew sfoff needs fhorough froining ond
consfonf moniforing.
- Sfoffing cosfs fhe highesf cosf
- Pecruifing specioIisf sfoff fime
consuming ond expensive.
- Sfrofegies ond focfics for recruifing, froining
ond sofeguording reIofionships.
PeopIe IncIude...
fhers Iike:
%echnicions
DeoIers
fher EmpIoyees (8P EmpIoyees)
igher
monogers
MiddIe monogers
Lower monogers
Process
%hof "P" of morkefing mix
which Ief cusfomers gef fhe besf of
fhe producfs
Process of foking o posfpoid connecfion
0o fo ufch Shop
hoose o producf (Soy Posfpoid connecfion)
Poy fhe oppropriofe fees
%oke fhe Pespecfive producf (Like SIM ord in fhis cose)
AvoiI fhe fociIifies
0ive fhe feedbock
Suggesfions
%he chorges shouId be Iess
%he oufIefs shouId be opened in fhe
smoII fowns oIso
Mo. of ufch P shouId be roised
More schemes shouId be infroduced
usfomer sofisfocfion shouId be
fhere
%AMI & %AMI & %AMI & %AMI &