uear Slr l anka[ kaundal sLudenL of M8A 4Lh SemesLer (Lu) l am dolng my flnal pro[ecL A sLudy on

Lhe facLors affecLlng Lhe consumer buylng behavlor Lowards Lhe 8randed Apparels amongsL Lhe youLh
(Male)"lor Lhls l need Lo geL a quesLlonnalre fllled by you Lhe daLa lnformaLlon provlded by you wlll
be remalned confldenLlal wlll be used for Lhe academlc purpose So please help me ln Lhls pro[ecL
ersona| Deta||s

Name
Gender
Age Group (8elow20) (2030) (3040) (Above40)
Cccupat|on SLudenL Lmployee Pouse wlfe CLhers
Locat|on




1 Jhlch newspaper do you read?
a) Madhyamam b) Malayala Manorama c) MaLhrubuml d) CLhersspeclfy__________
2 Are you a
a) 8eglsLered subscrlber b) Casual reader
3 uo you read more Lhan one newspaper?
a) ?es b) no
4 Are you a reader swlLched over from any oLher newspaper?
a) ?es b) no
lf yes reason? _____________________
3 Jhy dld you prefer Lhls newspaper?
____________________________________________________________________________
6 Pow much Llme you spend ln readlng newspaper?
___________________________________________________
7 Pow do you read newspaper?
a) lully b) SelecLed polnLs c) Peadlngs
Jhlch all are Lhe pages LhaL you are focuslng on?
a) lronL age b) LdlLorlal age c) SporLs age
e) CblLuary d) Classlfleds
9 uo you read adverLlsemenLs publlshed ln your dally?
a) ?es b) no
10 Pave you ever seen Lhe adverLlsemenL of Lhls newspaper ln any medlum?
a) ?es b) no
lf yes speclfy Lhe medla____________
11 ls Lhe adverLlsemenL / promoLlonal acLlvlLles of Lhe newspaper lnfluenced you ln selecLlng Lhls
newspaper?
a) ?es b) no
12 JhaL are all Lhe feaLures LhaL aLLracLed you ln Lhe currenL newspaper?
a) 1rusLable daLa b) reclse ConLenL c) SulLable Peadllnes
d) ALLracLlve fronL page e) 1rusLable AdverLlsemenLs
13 As a loyal cusLomer do you geL any lnlLlaLlves ln reporLlng any news Lo Lhe dally?
a) ?es b) no
14 uo you geL newspaper aL Lhe correcL Llme dally?
a) ?es b) no
13 As a regular cusLomer do you feel LhaL you are recelvlng any alds from your dally?
a) ?es b) no
16 Are you saLlsfled wlLh your presenL dally?
a) ?es b) no