BY

JLLTLNDRA LODHI
W
It was started in Kolkata in 1986 .
It has made more then 170 outlet s in 100 cities oI
24 states .
Total square Ieet area 1.6 million.
It has products range oI 70000 .
Head quartered in Delhi .
Retail type hypermarket.
It was owned by Vishal retail limited.
Total turnover 6026.33 million.
ct oo orco 07 20ll toot oos booo ocgclrou
by 8orlro roc oloo wlto JlG.
1cst oItor tols uool oloou ooorly 20 or coot
to closo ot ks 37.55 oo too oboy 8toc|
|coooo (8|}.
Now oll too l50 storos wlto 20 Iroocolso wlll bo
rco by too olr lozo .
'lsool oo ort ls oo lo-storo rotollor.
Joo coooy oIIors rouccts oI sovorol
cotoorlos, loclculo.-
4 ossot, ooo Icrolsolo,
4 Ioou ort, sorts 8 Iltooss,
4 Iootwoor, Icroltcro, |VCG loulos
occossorlos,
4 loIoots, wooo, |lus' boys, |lus' lrls,
trovol occossorlos, oocsooolu, llIostylo, toys
8 oos oou stotlooory.
W couor vorlocs broous, loclculo 2oollo,
W kltooo 8tculo, Colorloo, |co, |lzzy obo,
1osloo oou 2oro uoroo
Joo 'lsool oo ort storo oI oool ostobllsoou lo too ooort
oI too clty lt wos ostobllsoou lo 2007.
Joo storo oovlo totol ocbor oI oloyoos 75 oou Ioccs oo
luulo oou lowor luulo closs oolo.
Joo oolo boloos to luulo oou lowor closs Iolly oro
ccstoor s oI too storo bococso oI too ootry oI oow olls oou
rotoll lo oool storo Ioclo bl cootltloo.
Jotol oroo lo sgcoro Ioot oI tols storo ls . =0500.
Joo totol ovoroo solo oI tols storo ls . 5 to 5.5 loc.
Joo or sgcoro Ioot solo oI tols storo . l3 .
Avoroo or ccstoor solo oI tols storo . =00 -500.
STRENGTHS
owor rlco strotoy.
Ccstoor loyolty.
olo oyor or|ot.
|oltoIcll oloyoos.
Jo ostobllsoou lo too ooort oI too
clty.
Wluo 'orloty oI rouccts
KN$$
oc| oI ololy s|lllou oloyoos.
loor wor|lo cooultloos.
Joo rotoll soctor ls vory rlco soosltlvo
kouccou rlco.
!!RTUNITY
ortcolty to ooou too or|ot slzo.
ortcolty to crooto broou loo.
ortcolty to ulIIorootloto Iro too cootltor.
ortcolty to ooou bcslooss lo rcrol loulo
W
THREATS
Higher competition.
The retail sector is becoming more price competitive.
Financial crises may lead to job shortage.
Realization oI revenue growth synergies
De|ini|ion: - All too Icoctloos oI o
bcslooss rocoss wolco loIlcooco too ccstoor
to o|o crcooso oro collou ottroctloo olots
lt ls oocossorlly oooos toot ccstoor olwoys
ooo toroco oll tocco olots.
W
W
W Ccstoor ottroctloo boslcolly coovort cooy.
W Ccstoor loto too octcol bcyor .
W
W |lou oct woo yocr ccstoors oro oou woot tooy oro
soo|lo.
W koow too roosoos woy ccstoors soo ot yocr storo.
W IIor colgco rouccts ot rlcos yocr ccstoors coo
woll oIIoru.
W ovo o troc|lo systo Ior oow ooy ccstoors soo
yocr storo ovory uoy.
W 8oo| scostloos Iro yocr bost ccstoors oo woys
yoc coo boost bcslooss.
W
W uso ooroblo ouvortlslo toot sots yocr bcslooss
oort Iro too cootltloo.
W Crooto oow oortcoltlos Ior ccstoors to crcooso
oro Irogcootly Iro yocr storo.
W le| eoIe know you eis| - Auvortlso yocrsolI .
r|cc trotcqy . 'lsool oo ort oos ouotou
sycoololcol rlclo strotoy wolco o|o roollzo
ccstoor to bo loss rlco oI too roucct.
LomIe: , l
W lrovluo |roso Dlscocot oou oIIors.
W Do ulo |l ooo loot.
W loco ulo |l ooo bocoot.
W Dlscocot cto . 70%.
W 50% oII sosto so sosto.
W cy l ot l Iroo.
W cy 2 ot l Iroo.
W 'lsool ooort otlob oIIors |o ooo
uooo|o.
IOCU8 ON LVLN18:-
W kocootly coooy oou booo rcoolo oIIor oo
louooouooco uoy.
W Aozoul oooo olso bocooo.
W |ro lto oI occst to l5
to
occst.
W oy |ooostol to oll uoor ccstoor.
W Volotolo orsoool rolotloosol.
W 8oclol 8couoy oIIors.
W lroor ouvortlsooot . coooy o|os roor
ouvortlsooot too tolloo oI too coooy.
W 8cb |cco yool ooooo |cco bol oool.
W oo ool vlsool ooort yool sobso sostl soolo.
W
W Glvo Ilrst rlorlty to ccstoor . tooy couorstoou toolr
ccstoor os ou or ccstoor ls |lo oou wor| oo too
Iollowlo tolloo to to|o coro to toolr ccstoor.
W Jols ls woot wo wor| sllo oo yocr Ioco.
W Wo woot ooco oou ovory ccstoor to loovo ocr storo
ooy.
W lI yoc oovo scostloos oou luoos looso sooro too
wlto cs to sorvo yoc bottor.
W lI yoc oovo ooy cololot lot cs solvo too.
W Wo oro ooro to sorvo yoc bottor.
W Jooo| yoc Ior soolo wlto cs.
W
W 8oosoooblo Ioccs . Ioccs oo soosoooblo oous oou
|oo storo Icll wlto soosoooblo oous ccrrootly rololo
soosoo ls olo oo so too coooy ls rcoolo oIIor.
W lt s rololo oIIor |cst Ior yoc.
W Volotolo roor ulsloy.
W Jooy olwoys tlo try to o|o coooos lo ulsloy
W Cross solllo .
W lroor oooococooot.
W |otortolooot.
W |IIoctlvo scly coolo oooooot.
W lorsoool solllo toroco oloyoos.
W lrootloool strotoy . -orsoool solllo , rootloo
toroco ooorulos oou boooor woru oI octo.
W Wluo soloctloo.
W Joo colgco solllo roosltloo (u8l} .
W Coooo slooo oou ulsloys Irogcootly to |oo
rotcrolo ccstoors lotorostou.
W |rlooullooss.
W
W Vor|otlo ls oro oo ort tooo sclooco scccossIcl
uoclsloo o|lo lo or|otlo uooous coo too s|llls
oou |cuoot oI too loulvlucol lovolvou oou coooot bo
rouccou to oo oroolzou bouy oI rlocllos too
uoclsloo o|lo ololy uooous coo too oorlooco
oI too oolo bct lI too oooor Ilous lt ulIIlcclt to
o|o uoclsloo oo cortolo olots oo o|o cso oI
rosoorco.
W l woclu ll|o to cooclcuo y ro|oct by soylo toot too
'lsool oo ort ls oblo to ottroct ccstoors bct
bococso oI ootry oI too oow rotolls lo oool tooy
oro Ioclo cootltloo.
W l. Attroctlvo oIIors sooclu bo ouo by too coooy.
W 2. ooou to lrovo vlscol orcoooulslo .
W 3. |occs oo ouvortlsooot to |oo loIor too ccstoor.
W =. ulIIorootloto ocr rouccts oou rlco strotoy.
W 5. ooou to |oo oowor too oloyoos.
W . ooou to llooot solos cootosts.
W OOk8
W l. Assool oory (l} ,or|otlo rlocllos 8 strotolos.
W 2.lolll |otlor (l} or|otlo oooooot.
W L8|1L8
W www.vlsoolooort
W www. Goolo.co
W www. loulooIolloo.co
W www. Wl|loulo. Co
W www. sorlroroc.co
W www. Ccstoorottroctloo.co