1he Company was lncorporaLed as a prlvaLe llmlLed company
on 28Lh!uly under Lhe name of arekh uychem lndusLrles vL
1hree oLher companles ln Lhe same group vlz kodlvlLa vL
LLdersLwhlle ldlllLe lndusLrles LLd and 1rlvenl Chemlcals LLd Were amalgamaLed wlLh Lhe Company effecLlve 1sL !uly 1sL Aprll 1989 and1sL Aprll 1992 respecLlvely
1he name of Lhe Company was changed Lo ul chemlcals
prlvaLe llmlLed on 1sL !uly and Lhen Lo ul chemlcals llmlLed on 28Lh CcLober1988 name was once agaln changed Lo ldlllLe lndusLrles LLd on 21sLlebruary 1990
ldlllLe lndusLrles ls reenglneerlng lLself lnLo a pure brand
orlenLedmarkeLlng company and ls hlvlng of lLs manufacLurlng faclllLles lnLo a[olnL venLure wlLh a sLraLeglc parLner ln18CuuC1lCn W LsLabllshed ln 1939 W loneer ln Lhe consumer and lndusLrlal speclalLy chemlcals buslness ln lndla W 2/3rd sale comes from producLs and segmenLs ploneered ln lndla W Plgh markeL share and sLrong poslLlon ln mosL producLs and segmenLs W CperaLlons ln 8 counLrles wlLh manufacLurlng faclllLles lnLernaLlonal CperaLlons W8rand levlcol ranked as # 1 Pousehold care brand by 8rand LqulLy ln 200708 WldlllLe ranked as # 1 company ln chemlcal segmenL by 8uslness 1oday (2009) WConslsLenL growLh ln sales proflLs and dlvldend payouL WCroup revenue of 8s21323 mllllon ln l? 0809 lnLernaLlonal CperaLlons W Acqulred Lhree small consLrucLlon chemlcal companles ln Slngapore uubal and 1halland ln 2003/2006 Lo geL enLry ln Lhese markeLs and Lo acqulre Lechnology wlLh poLenLlal ln lndla lnLernaLlonal CperaLlons - Crowlng presence ln adheslves sealanLs segmenL ln SAA8C ML and Afrlca SLrong markeL poslLlon achleved ln SAA8C and CCC - LsLabllshed manufacLurlng faclllLy ln 8angladesh and LgypL ln 2009 Lo caLer Lo growlng volumes 88AnuS levlcol ls synonymous wlLh adheslves ln lndla ldlllLe uSA lnc wholly owned subsldlary of ldlllLe acqulred Cyclo brand ln !une 2006 Cyclo producLs are sold ln uSA and over 30 oLher counLrles ldlllLe uSA lnc wholly owned subsldlary of ldlllLe acqulred SargenL ArL brand ln !une2006 SargenL ArL has been selllng world class arL maLerlals ln uSA for over 30 years MSeal ls lndlas leadlng sealanL brand MSeal ls also galnlng accepLance ln lnLernaLlonal markeL 88AnuS ldlllLe offers a range of hobby crafL producLs under Lhe Pobby ldeas brand name 1he producLs are complemenLed wlLh book vldeos and Lralnlng workshops Lo make hobby fun and easy for hobby enLhuslasLs ldlllLe offers a wlde range of consLrucLlons chemlcals under Lhe ur llxlL brand name ur llxlL ls markeL leader ln reLall markeL of consLrucLlon chemlcals and Lhe producLs are avallable ln all leadlng cemenL hardware Llle and palnL shops ldlllLe acqulred 8off brand ln 2004 8off ls a ploneer ln consLrucLlon chemlcals ln lndla and ls well known for modern Llle flxlng soluLlons llke LlleonLlle and waLerproof Llle [olnLs 4S Cl lLvlCCL kICL W ldlllLe has poslLloned levlcol ln Lhe premlum segmenL caLegory So lL has a good quallLy and also hlgher prlces W lL has also came wlLh Lhe cheaper verslon of levlcol named as 8ull 8ond and arcol W ldlllLe also has arcol a cheaper verslon of levlcol whlch ls a flanglng brand proLecLlng ldlllLe from all lLs compeLlLors 4S Cl lLvlCCL kCDUC1 levlcol offers Lhe cusLomer wlLh varleLy of producLs lrom premlum segmenL Lo economlcal SegmenL and wlLh proper prlclng sLraLegles Lhe producLs are belng offered Lo Lhe flnal cusLomer lor eg W 8ecenL one ls levlcol Speedx 1hls ls Lo upgrade 1he maln feaLure of Lhls producL ls LhaL lL sLlcks fasLer le ln 43 hrs W LaLesL one ls levlcol nall free whlch ls Lhe fasL seLLlng adheslve even fasLer Lhan levlcol Speedx lL ls avallable ln only 230gmboLLle lL ls appllcable ln a smaller area le for vlnear or edgeseLc 4S Cl lLvlCCL |ace W levlcol's dlsLrlbuLlon channel has been made very sLrong by lnvesLlng ln loLs of money on dlsLrlbuLlon lL dlsLrlbuLlon channel ls spread all over lndla ln elghL sLaLes W lL ls also belng exporLed Lo few of Lhe nelghborlng counLrles llke 8angladesh Srl Lanka and Mlddle LasL CounLrles W Whereas Lhe company ls plannlng Lo esLabllshlng dlsLrlbuLlon neLworks ln several counLrles lncludlng a sLraLeglc Lleup wlLh Sadolln alnLs uAL Lo markeL levlcol ln Lhe Culf counLrles W lL has also gone lnLo franchlslng where you can geL all Lhe levlcol brands W lL ls also plannlng Lo sell lLs producL Lhrough webslLes 4S Cl lLvlCCL romot|on W 1wo Lypes of producL belng sold by levlcol Lhey are lndusLrlal producLs and consumer producLs W romoLlons are belng carrled for Lhe consumer producLs LargeLlng LhaL group of segmenLs W romoLlons are belng carrled ma[orly Lhrough ad campalgns onLelevlslon radlo ads prlnLed ads eLc