PlS1C8?

1he Company was lncorporaLed as a prlvaLe llmlLed company

on 28Lh!uly under Lhe name of arekh uychem lndusLrles vL

1hree oLher companles ln Lhe same group vlz kodlvlLa vL

LLdersLwhlle ldlllLe lndusLrles LLd and 1rlvenl Chemlcals LLd
Were amalgamaLed wlLh Lhe Company effecLlve 1sL !uly 1sL
Aprll 1989 and1sL Aprll 1992 respecLlvely

1he name of Lhe Company was changed Lo ul chemlcals

prlvaLe llmlLed on 1sL !uly and Lhen Lo ul chemlcals llmlLed on
28Lh CcLober1988 name was once agaln changed Lo ldlllLe
lndusLrles LLd on 21sLlebruary 1990

ldlllLe lndusLrles ls reenglneerlng lLself lnLo a pure brand

orlenLedmarkeLlng company and ls hlvlng of lLs manufacLurlng
faclllLles lnLo a[olnL venLure wlLh a sLraLeglc parLner
ln18CuuC1lCn
W LsLabllshed ln 1939
W loneer ln Lhe consumer and lndusLrlal
speclalLy chemlcals buslness ln lndla
W 2/3rd sale comes from producLs and segmenLs
ploneered ln lndla
W Plgh markeL share and sLrong poslLlon ln mosL
producLs and segmenLs
W CperaLlons ln 8 counLrles wlLh manufacLurlng
faclllLles
lnLernaLlonal CperaLlons
W8rand levlcol ranked as # 1 Pousehold care
brand by 8rand LqulLy ln 200708
WldlllLe ranked as # 1 company ln chemlcal
segmenL by 8uslness 1oday (2009)
WConslsLenL growLh ln sales proflLs and dlvldend
payouL
WCroup revenue of 8s21323 mllllon ln l? 0809
lnLernaLlonal CperaLlons
W Acqulred Lhree small consLrucLlon chemlcal
companles ln Slngapore uubal and 1halland
ln 2003/2006 Lo geL enLry ln Lhese markeLs
and Lo acqulre Lechnology wlLh poLenLlal ln
lndla
lnLernaLlonal CperaLlons
- Crowlng presence ln adheslves sealanLs
segmenL ln SAA8C ML and Afrlca SLrong
markeL poslLlon achleved ln SAA8C and CCC
- LsLabllshed manufacLurlng faclllLy ln
8angladesh and LgypL ln 2009 Lo caLer Lo
growlng volumes
88AnuS
levlcol ls synonymous wlLh adheslves ln lndla
ldlllLe uSA lnc wholly owned subsldlary of
ldlllLe acqulred Cyclo brand ln !une 2006 Cyclo
producLs are sold ln uSA and over 30 oLher
counLrles
ldlllLe uSA lnc wholly owned subsldlary of
ldlllLe acqulred SargenL ArL brand ln
!une2006 SargenL ArL has been selllng world
class arL maLerlals ln uSA for over 30 years
MSeal ls lndlas leadlng sealanL brand MSeal ls also galnlng
accepLance ln lnLernaLlonal markeL
88AnuS
ldlllLe offers a range of hobby crafL
producLs under Lhe Pobby ldeas brand name
1he producLs are complemenLed wlLh book
vldeos and Lralnlng workshops Lo make hobby
fun and easy for hobby enLhuslasLs
ldlllLe offers a wlde range of consLrucLlons
chemlcals under Lhe ur llxlL brand name ur llxlL
ls markeL leader ln reLall markeL of consLrucLlon
chemlcals and Lhe producLs are avallable ln all
leadlng cemenL hardware Llle and palnL shops
ldlllLe acqulred 8off brand ln 2004 8off ls a ploneer
ln consLrucLlon chemlcals ln lndla and ls well known
for modern Llle flxlng soluLlons llke LlleonLlle and
waLerproof Llle [olnLs
4S Cl lLvlCCL
kICL
W ldlllLe has poslLloned levlcol ln Lhe premlum segmenL
caLegory So lL has a good quallLy and also hlgher prlces
W lL has also came wlLh Lhe cheaper verslon of levlcol named as
8ull 8ond and arcol
W ldlllLe also has arcol a cheaper verslon of levlcol whlch ls a
flanglng brand proLecLlng ldlllLe from all lLs compeLlLors
4S Cl lLvlCCL
kCDUC1
levlcol offers Lhe cusLomer wlLh varleLy of producLs lrom premlum segmenL
Lo economlcal SegmenL and wlLh proper prlclng sLraLegles Lhe producLs are
belng offered Lo Lhe flnal cusLomer lor eg
W 8ecenL one ls levlcol Speedx 1hls ls Lo upgrade 1he maln feaLure of Lhls
producL ls LhaL lL sLlcks fasLer le ln 43 hrs
W LaLesL one ls levlcol nall free whlch ls Lhe fasL seLLlng adheslve even fasLer
Lhan levlcol Speedx lL ls avallable ln only 230gmboLLle lL ls appllcable ln a
smaller area le for vlnear or edgeseLc
4S Cl lLvlCCL
|ace
W levlcol's dlsLrlbuLlon channel has been made very sLrong by lnvesLlng ln
loLs of money on dlsLrlbuLlon lL dlsLrlbuLlon channel ls spread all over lndla
ln elghL sLaLes
W lL ls also belng exporLed Lo few of Lhe nelghborlng counLrles llke
8angladesh Srl Lanka and Mlddle LasL CounLrles
W Whereas Lhe company ls plannlng Lo esLabllshlng dlsLrlbuLlon neLworks ln
several counLrles lncludlng a sLraLeglc Lleup wlLh Sadolln alnLs uAL Lo
markeL levlcol ln Lhe Culf counLrles
W lL has also gone lnLo franchlslng where you can geL all Lhe levlcol brands
W lL ls also plannlng Lo sell lLs producL Lhrough webslLes
4S Cl lLvlCCL
romot|on
W 1wo Lypes of producL belng sold by levlcol Lhey are lndusLrlal producLs
and consumer producLs
W romoLlons are belng carrled for Lhe consumer producLs LargeLlng LhaL
group of segmenLs
W romoLlons are belng carrled ma[orly Lhrough ad campalgns onLelevlslon
radlo ads prlnLed ads eLc