Surf Excel came up with the idea of Surfing along,par Excellence!!

It has a wide product range which includes- Surf Excel Top Matic - Surf Excel Front Matic - Surf Excel Blue - Surf Excel Quick wash - Surf Excel Bar - Surf Excel Gentle wash

Surf Excel Quick Wash Detergent Powder

Surf excel blue

Surf excel gentle wash

surf excel bar

Surf Excel Matic Top Load

 The

pricing Strategy for Surf Excel have always been in accordance with its competitors.

A change in pricing strategy for HULs Surf Excel brand, which dominates the 5000 crore detergent powder market,seems to be on the cards. HUL has announced a drastic reduction in price by Rs. 20 per kilo on surf excel,its premium detergent brand, making it equal to competing brand Ariel from P&G. Price cut from Rs 155 to Rs 135 per kg. HUL is now reworking its Surf Excel Strategy by moving away from positioning the brand on functional benefits to building an emotional connect.

16 LITRE BUCKET PACK FREE WITH 3.3 KG SURF EXCEL BLUE

Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175 Pay Rs. 163*/- for the combo pack and save Rs. 12/*(inclusive of all taxes)

 Print

media media

Electronic Live

Demonstrations
Events

Social Dirt

is good website

Dirt

is good: Daag achhe hain Phir waqt hai khelney ka Red ko red Blue Surf Excel hain na.

HUL distribution network key strength (Which helps reach out its product across the length and width of the vast country)
Direct coverage in over 1 million retail outlets 7000 Stockist 2000+ Suppliers & Associates.

Factory

Company warehouses Distributor Market.

Wholesaler & Big retailers (Bulk orders) 30% Sales.

Factory

 Surf

Excel, mainly Unilever has a new Phenomena. It consults all 3 trade models General trade, Local modern trade, International modern trade.

Surf excel 30g

Surf excel

Surf excel 125g

Surf excel 1kg

 Physical

Evidence is the element of the marketing mix which allows the consumers make judgments on the Product and organisation

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66.5