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STOT Mini Presentation

STOT Mini Presentation

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Published by: Winnie Leung Kainie on Nov 27, 2011
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Men's Cosnetics Market Men's Cosnetics Market

Winnie Yu {1009627974}
Winnie Leung {1008611833}
Any Lo {1009624614}
WWW.YOUTUBE.COM/WATCH!V=QDG WWW.YOUTUBE.COM/WATCH!V=QDG
9lDCK5MG 9lDCK5MG
0'16 0'16- -1'35 1'35
Tbe vloeo tells us. Tbe vloeo tells us.
O Cosmetlcs ls no longer a prlvllege tor
women
O Men put on cosmetlcs tor tbe sake ot
boostlng contloence ano lmprovlng lmage
O |n general, tbe level ot acceptance tor
men's cosmetlcs varles between
generatlons
ackgrouno ackgrouno- -
Global Treno ot men's groomlng market Global Treno ot men's groomlng market
O Male consumptlon ot groomlng prooucts:
- US$61.3 bllllon worlowloe ln 2009
- L×pecteo to grow to US$84.9 bllllon ln 2014
eaolng countrles ot men's eaolng countrles ot men's
groomlng prooucts groomlng prooucts
0 5 10 15
US
[apan
France
Germany
razll
Cblna
Consunption of grooning products by nen
llllon US
oollars
4.4
6.3
#easons tor tbe rlslng treno #easons tor tbe rlslng treno
O Cbanglng mentallty ot tbe new generatlon
O Soclal llberallzatlon ot bomose×ual
O Appearance ot ''metro-se×ual¨
O Want to stay young
Company lntroouctlon Company lntroouctlon- - 4vOO 4vOO
O Canaolan skln care ano cosmetlcs
company
O Deolcateo to proouclng premlum skln
care ano enbancement prooucts tbat
work wltb a men's skln to provloe lastlng
vlslble results
O Proouct llne: 4vOO olstlnct men
Worlowloe Coverage Worlowloe Coverage
Skln-enrlcbeo sblne reouctlon
powoer Contloence
corrector
Molsturlzlng llp
protector
Lnbanclng eyellner
4' ls an absolutely fabuIous cosnetic llne! | am uslng sblne
reouctlon powoer slnce yesteroay ano my skln ls so smootb ano never
sblny! Ano tbe best tblng about tbls powoer ls tbat nobody have
seen that l have sone nakeup on ny skin, lt looks so
natural ! | wlll certalnly try tbe sklncare llne soon. Tbanks a lot to 4'
tor taklng care ot men's skln, ano
ln a very lu×urlous way!
josh, USA
...| bao trleo several women's cosmetlcs to try to conceal
tbe blemlsbes - but all ot tbem lett me looklng llke | was
wearlng makeup. 4' ls G#LAT. |'ve been uslng tbe
Contloence Corrector ano tbe Sblne #eouctlon ..Tbe
prooucts are subtIe, Iightweight, ano have great
staying power! | also purcbaseo tbe lp Serum ..| love
wbat tbey oo tor my look. | oon't tblnk |'ve ever telt tbls
confident about ny appearance. THANK YOU
4'! ob, Prìnceton, Nj
| just starteo uslng sllk enrlcbeo sblne reouctlon powoer. |t ls great. No
shine, brightens ny skin antioxidants. ano sunscreen, ano you
cannot even notlce lt, wbo coulo ask tor more. | cannot walt to try
4''s otber prooucts. ìchoel, New York, NY
Target Market Target Market
O Unlverslty stuoents & Young worklng class
ageo 20-35:
- Pay attentlon to appearance
- Young people are more open mlnoeo
- Attoroable
Marketlng Plan Marketlng Plan- -4vOO 4vOO
O Posltlonlng
O Target market segmentatlon
O 4Ps
Metbooology Metbooology
O Seconoary #esearcb:
- Market #eports
- Artlcles
- |nternet Sources
O Prlmary #esearcb:
- Questlonnalre
- Focus Group
Prlmary #esearcb Prlmary #esearcb
O To unoerstano men's buylng bebavlor ano
perceptlon ot wearlng cosmetlcs
O Men ageo 20-35
O Unlverslty stuoents & Young worklng class
O Focus Group lntervlew wltb women
O Unoerstano bow tbelr acceptance ot
man's cosmetlcs
Q&A

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