International Marketing Management

Shoe Export to Click to edit Master subtitle style United Kingdom

Submitted By Vishal Goyal

5/3/12

Overview of Industry
Indian leather industry is the core strength of

Indian footwear industry.

Leather footwear exported from India are

dress shoes, casuals, moccasins, sport shoes, sandals, boots.

Major cities in India are Agra, Kanpur , Delhi,

chennai
Majorly Shoe export TPR, PVC, PU

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The export targets from 2007-08 to 2010-11

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Shoe Industry in UK (United Kingdom) Market a brief overview

The UK consumption of footwear was 7.9

billion in 2008, or 331 million pairs 3.3 billion, or 415 million pairs.

In 2008, the UK imported footwear valued at More than 59% of imports by value ( 1.9

billion) came from developing countries which meant 5.4 pairs per capita

people bought 331 million pairs in 2008, 2.25 Trillion US dollars at current prices
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A Glance of UK Market

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Major Competitors

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 Export Policies in Duty free import entitlement of specified Shoe Industry of exports items shall be 5% of FOB value
during the preceding financial year.
Machinery and equipment for Effluent

Treatment Plants shall be exempt from basic customs duty. trimmings, embellishments and footwear components for footwear (leather as well as synthetic), gloves, travel bags and handbags shall be 3% of FOB value of exports of the previous financial year.

The duty free entitlement for the import of

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Footwear industry growth in market

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Future Prospects
Footwear is the engine of growth of the leather

industry, currently accounting for an export value of UK$1212 million, holding a major share of 41% in Indias total leather trade. billion in respect of Footwear export from India by 2010-11 where the overall export of leather products will reach UK$7 billion, wherein footwear alone will account for a share of 65% in Indias total leather export trade.

We have set an ambitious target of UK$ 4.5

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Government Initiative
The Government of India is keen to promote

investments into the Indian leather sector, and for this purpose, it has radically simplified and rationalized the policies, procedures and regulatory aspects

The current industrial policy is very conducive

to the promotion of Indian leather industry both in terms of domestic trade as well as exports

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 Market access requirements

As a manufacturer in a developing country preparing to access UK,we should be aware of the market access requirements of trading partners and the UK government. These requirements are based on environmental, consumer health and safety and social concerns.

Developing a relationship Trade Fairs Promotion Having a website Useful contacts Registration with export promotional council Council for Leather Exports ,india Registration
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Entry Mode
Stage 1 We initially expand the business internationally through exports, the process starts selling the shoes to some export
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Stage 2 After 5 yrs of understanding the uk market and knowing the demands of the customer regarding the product, we will enter the UK market directly by opening the wholly owned subsidiaries unit, opening several retail stores as per the requirement.

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SEGMENTATION
Demographic factors Sex & Income Psychographic factors Taste, fashion & Lifestyle Other factors cultural & economic factors

TARGETING
Focus on middle & lower income groups Leading shoe importers

POSITIONING
Value for money product
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Pricing strategy

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5 year down the line we will launch our

product in the leather trade fair.

Product launching exhibition. Later stage we will give ads in local and Promotion newspaper and billboards. strategy
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Our product in the very famous MODA shoe

Corporate social responsibility

Environmental activities: Minimum environmental and

ecological impacts from cradle to grave.

Philanthropy

We will adopt a nearby Village or a colony and address: - Create means for livelihood - Promote education - Sanitation - Clean drinking water - Electricity....solar energy is a very good 5/3/12 solution

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Thank You
.

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