Professional Documents
Culture Documents
A Tata CSR Presentation To Core - BCSD India
A Tata CSR Presentation To Core - BCSD India
Building Community
J. N. Tata
The example and the inspiration
In a free enterprise, the community is not just another stakeholder in business but is in fact the very purpose of its existence.
- Jamsetji Tata Founder, Tata Group
Markets work for all when based on inclusion Creating a people-centered purpose for sustained development
REFORMS
Economic Administrative Trade Legal
Social Reform is at the bottom of all Change process. Finding a role for business in development.
Social Reforms
through participatory development
Os NG
Go ve rn m
en
Community
Business / Industry
Med ia
B. G. Deshmukh
Chairman
Anant G. Nadkarni
TCCI Secretariat
Tata Volunteers
Serving the Community is the purpose of business - The Community is central to the core
Enhancing Human Excellence and Improving the Quality of Life - Tata Community programs
aim at building trust, improving the quality of life, enhance human excellence and build Community
proactive in addressing environmental, ecological and biodiversity concerns arising out of its operations and this is integrated with our social responsibilities evolve their programs out of their core competence and expertise in the development of communities
Sharing Core Competence and Technology with the underprivileged - Tata Companies Business as a Partner in Development - Tata Companies work together with other players engaged
Culture of Volunteering - In the Tata Group there is a culture of volunteering and Tata Companies enable committed employees to spare their skills and talents in the service of the needy and the underprivileged
Organizational and Personal Learning - Tata employees recognize the valuable opportunities
Community provides for individual and group learning. So programs are designed to foster learning, creativity, and experimentation in order to build knowledge to share it with others responsibility is explicit and visible in every Tata Company by way of management support and involvement; proactive methods in planning and deployment of resources; engagement of employees; and, sharing of knowledge.
FRAMEWORK
Water Management, Integrated Rural & Urban Development Introduce EMS proactively & beyond compliance of regulation
Company-level
TCCI Programme on institutionalizing support for CSR Leadership / Capacity Building / Performance Management System
Employee-level
Draft Guidelines capture common patterns 1996-1997 Case study approach forges a common framework - 1998 Focus on 7 Regional Groups 1998-99
Rupees Crores
Key leaders assuming group level responsibilities on CSR Holding hands and growing together Emerging Group Resource on CSR
Tata Guidelines
TCCI
Best Practices
TBEM
A p p l i c a t i o n
Business Excellence
Tradition Values
Others
TATA
1] Tata Values & Traditions 2] Tata Best Practices 3] Flexibility / Openness 4] A way of doing business
Development centred (facilitate) Essential venture Cost Building Community (Self-reliance) Triple Bottom Line
To Governance
Environmental Factors
Social Impact
? ? ? ? ?
? ? ? ? ?
Corporate Governance with the relating genius Director with additional charge for CSR CEOs Balanced Scorecard Corporate Head-Social Responsibility at level II Cross-Functional Team Community and Environment Facilitators.
Strategy on CSR
Taking technology to the poor Rooted in Core Competence matrix driving the CSR Vision and Mission Factoring CSR in all functional / operational levels CSR permeating through all locations and supplier chain.
The very underprivileged segments that cannot access markets on their own and in a way are marginalized by imbalanced wealth creation.
C B A
Expanding markets accessible for the best and most competitive products and services highly sensitive to price elasticity.
Present markets absorbing our products and services under existing market and price conditions.
Responsible Profit
Market economy works well when prices tell the truth
We have learnt to include the cost of Quality - in absence of which the total costs are even higher. Why do we not factor Environmental and Social costs as part of normal business-expense?
People Focus
Building Community beyond developing Organizations within and outside CSR is performance driven by high performers
I think what we should try to do is to start off a movement that will consciously institutionalize what many of our companies have been doing for many years. And now what we are doing here, through the TCCI, is to institutionalize this strength into a common entity. And we should make sure that the CEOs of various companies feel that all this is part of the Tata ethos.
- Mr. R. N. Tata
2 Tata Companies have over 1000 registered volunteers. 6 major Tata Companies have 100 500 registered volunteers. 19 other Tata Companies have 50 100 registered volunteers.
Facilitate development and a sense of belonging Enhance human achievement and development Encourage a sense of enterprise Improve attitudes / behaviour / procedure Enhance self and institutional learning.
Building Social Building Social Capital in the Capital in the Community Community
Triple Bottom Line under the UN Global Reporting Initiatives & Global Compact under implementation in Tata Companies
Tata Index for Sustainable Human Development Tata Index for Sustainable Human Development
27 Tata Companies signed the UN Global Compact 20 Tata Companies engaged in the UN Global Reporting Initiatives All Tata Companies enrolled under the CII-UNDP Social Code for Business.
CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment) CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment) CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment) CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment) CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment) CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment) CH-SR+CH-HR+CQH+EC+Facilitators (Community & Environment)
GRI
UN
CII
Thank You!
tcci@tata.com