DONE BY, SINDUPRIYA U.

KADITHI

COMPANY PROFILE
Over the last ten years, ITCs Lifestyle Retailing Business

Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive speciality stores. It has been providing the Indian consumer a truly International Shopping Experience through world-class ambience, customer facilitation and clearly differentiated product presentation. These stores established themselves as preferred shopping destinations in the prime shopping districts across the country. ITC believes in the philosophy of Enjoy the Change the change that comes through.

RESEARCH QUESTION
Wills Lifestyle is not a preferred brand for casual wear.

OBJECTIVES
To study the consumer perception in general.
Consumer perception of Wills Sport. What are the most or least accepted product categories

of Wills Sport. Amount the customer is ready to shell out of their pockets.

hypothesis
Wills Lifestyle has a low market share. Very few people shop for casual wear at Wills Lifestyle.

THANK YOU