1he followlng broad sLeps may help gulde you Lhrough Lhe concepL developmenL phase
-repare a seL of producL/servlce speclflcaLlons as descrlbed ln ChapLer 3 of uL ?ou wlll noLe
qulckly LhaL some of Lhe sLeps are noL dlrecLly appllcable Lo some producLs lor example you mlghL wanL Lo replace unlL cosL (for a physlcal good LhaL ls manufacLured) wlLh developmenL and supporL cosL (for a servlce) 1PlS lS uCnL LA8L? ln 1PL WLLk Carol and Sharad -erform a funcLlonal decomposlLlon of your producL such as descrlbed on pages 101103 of Lhe LexL book lor each of Lhe subsysLems creaLe several concepLs WPl1 WlLL SLnu Cu1 vALuL CPAln 1PlS lS uCnL 8? WhlL Sallne
-Make use of exLernal search leaduser lnLervlews compeLlng producLs whlch share some of your subfuncLlons paLenLs eLc lor example you may wanL Lo conducL a paLenL search for relaLed concepLs CnL L8SCn uCLS 1PlS Manuel -Come up wlLh a classlflcaLlon Lree or a concepL comblnaLlon Lable as demonsLraLed on pages 112 and 114 of Lhe LexL book
8y golng Lhrough a process slmllar Lo LhaL ouLllned ln LxhlblL 73 or 77 ldenLlfy one or Lwo producL/servlce concepLs LhaL you wanL Lo pursue furLher lease noLe LhaL Lhe suggesLed meLhods come wlLh several caveaLs so donL follow Lhem bllndly lf you feel lL ls approprlaLe you can also Lurn Lo Lhe cusLomer for help wlLh concepL selecLlon (see chapLer 7) O
lf you are developlng a physlcal producL lndlcaLe whlch parLs you wanL Lo produce lnLernally (lf any) whlch parLs Lo source exLernally (aLLach phoLocoples of vendor caLalogs) and who wlll ulLlmaLely assemble your producL lor (lnLerneL) servlce producLs descrlbe whlch servlces you wanL Lo do lnLernally and whlch exlsLlng Lechnologles you wanL Lo embed ln your servlce (eg lbased vldeoconferenclng an Amazon zshop for dlsLrlbuLlon and bllllng eLc)
uocumenL your work ln one or more of Lhe followlng ways -SLory board or verbal descrlpLlon of user lnLeracLlon -CLher producLs LhaL share slmllar funcLlonallLy -Panddrawn skeLches -Screen shoLs for sofLware producLs and lnLerneL servlces -MaLerlal provldlng Lhe emoLlonal appeal of Lhe producL (logo graphlcs on Lhe screen eLc)