You are on page 1of 1

1he baslc premlse ls LhaL for some cusLomers some brands become vehlcles Lo

express a parL of Lhelr selfldenLlLy


ls percelved as frlendly unpreLenLlous lrreverenL and wllllng Lo go agalnsL
Lhe graln
1hls ls because ,fn ls easyLouse and also due Lo lLs symbol adverLlslng user
groups eLc
1he use of expresses a personal ldenLlLy of belng noncorporaLe and creaLlve

You might also like