Fall 2011 (August 2011)

MBA Semester 3
MK0010 - Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1240)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. List the roles and responsibilities of a sales manager.
2. Compare and contrast the various types of sales organization structures.

3. Critically analyse the role of employment agencies and internal transferring.

4. What are the motivational factors used to motivate sales team?


5. Describe the term "physical distribution management? Discuss various components of
physical distribution management.

6. Describe the role of distribution channel. List the factors in the selection of distribution
channel.














Fall 2011 (August 2011)



MBA Semester 3
MK0016 - Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1240)

ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks

1. Describe the various types of retailers and briefly explain the concept of wholesaling
2. What are the factors affecting cost of a warehouse? What are the various types of
warehouses and their uses

3. What are the various modes of transportation available in ndia? List the advantages and
disadvantages.

4. What are logistical operations? List the major components of logistical operations?

5. Write a note on brand equity.

6. What is brand sponsorship? Explain how organizations maintain their sponsorship positions.