-

30 2011

Dr. , ISHC

: 2011

: ~1,200 ,
Le Monde

... -

... 2* 5*

online:
2011: 51%

2010: 34%


:
( )

;
( )

>50

41.3%

30-50

64.5%
80.7%

18-30

Facebook
Twitter
Linkedin

18-30

Flickr

30-50
>50

MySpace
Other
0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



7%

7%

93%

10%

93%

20%

90%

20%

43%
80%

80%

57%

* link site TripAdvisor

: GBR Consulting, 30

=> 43.34

25% walking tour

22% city bus tour

;
- 53%:
- 32%:

 2011 - 2010
-

/

-
&

,
,

2010

2010: 2011:
7.5
7.6

Bar / Caf

Value for money


/ ;


()

()

:
7.6

 &

 /
/

Bar / caf

- value for money

&

/
- value for money
Bar / caf value for money

- value for money

,
value for money
,

:
:
7.4
: 7,6

 / .

60%

72%

4x

20%

6%

Sites Tripadvisor,

22%

32%

Online;

49%

57%

155

204

City bus tour / walking tour

21% / 20%

31% / 28%

7.5

7.7

(-/)

8.2

8.5

: /

7.5

7.3

91%

93%

. 2011

. 2011
24,000,000

. 2008

22,000,000
20,000,000
18,000,000
16,000,000
14,000,000

2011

. 2011

12,000,000
10,000,000
8,000,000
6,000,000

. 2010

2010
2011

2010

2009

2008

. 2010

2007

30
2007-2010 5*: 13, 4*: 11, 3* & 2*: 6
: GBR Consulting

 YTD (x 1 )

5*
105,8

4*

105,2
24,7
84,6

2007

3*

2008

2009

80,2

2010

7,8

7,9
7,3

24,1

84,6

21,3

6,3

20,9
18,8

2011

2007

2008

2009

2010

2011

2007

2008

2009

2010

6,0

2011

30
2007-2010 5*: 13, 4*: 11, 3* & 2*: 6
: GBR Consulting

YTD

: . ,


-
3.5 .

3.4 .

63%

61%

3.1 .

62%

(: . , )
, (: .)

:
, /
( )

...

: . , , .

: ., Istanbul Province Culture and Tourism Directorate

 MICE

Lutfi Kirdar

ICCA rank 2010: 7th

Sports Pavilion
Tae Kwon Do

ICCA rank 2010: 26th

: International Congress and Convention Association, (ICCA)

( 1,000)

38%

14%

: .


(%)

(ARR, )

RevPar ()
2011
2010
2009
2008
2007

: GBR Consulting -

% YTD . 2011/2010

: GBR Consulting, Smith Travel Research

2009

2010

2011

: GBR Consulting, Smith Travel Research

 -
,

2009

2010

(ARR)

2011

RevPAR

: GBR Consulting,
Smith Travel Research

2009

2010

2011

: GBR Consulting, Smith Travel Research


World Bank IMF
Annual Meetings
13,713 registered delegates
from 186 countries

2009

Fourth United Nations

Conference on the
Least Developed
Countries

2010

2011

: GBR Consulting, Smith Travel Research


&

ARR

RevPAR
2009 2010
2010 2011
2009 2010
2010 - 2011
: GBR Consulting, Smith Travel Research

 &
10 YTD . 2011
(%)

: GBR Consulting, Smith Travel Research

(RR)

RevPAR

 10
% 2011/2010

(ARR, )

RevPar ()

: GBR Consulting,
Smith Travel Research

10

10 :

4o 2011

: GBR Consulting
Tourism Barometer



4o 2011

: GBR Consulting
Tourism Barometer

2012

: GBR Consulting
Tourism Barometer



-
30 2011

Dr. , ISHC