Consumer 8ehav|or Sess|on |an

unit 1 17 Morks
Consumer 8ehavlour and Lhe MarkeLlng ConcepL CusLomer value SaLlsfacLlon
1rusL and 8eLenLlon 1he lmpacL of new 1echnology on MarkeLlng
1he Consumer 8esearch rocess
MarkeL SegmenLaLlon and SLraLeglc 1argeLlng
Case sLudles

unit 2 17 Morks
Consumer MoLlvaLlon
ersonallLy and Consumer 8ehavlor
Consumer ercepLlon
Case sLudles

unit l 18 Morks
Consumer Learnlng
Consumer ALLlLude lormaLlon and Change
CommunlcaLlon and Consumer 8ehavlour
Case sLudles

unit 4 18 Morks
1he lamlly and Soclal Class
lnfluence of CulLure on Consumer 8ehavlour
CrossculLural Consumer 8ehavlour
Consumers and Lhe ulffuslon of lnnovaLlon
Consumer ueclslon Maklng and 8eyond
Case SLudles

unit 5 lnterno/ evo/uotion of 20 Morks
racLlcal SelecL any Loplc on consumer behavlor perform a markeL survey and
repare Lhe reporL and/or presenLaLlon ln Lhe class

Strateg|c Management Sess|on |an
unit 1 17 Morks
Sess|ons
% SLraLeglc ManagemenL An lnLroducLlon
2% SLakeholders ln 8uslness
3% 1he l/C Model and
4% 8esourcebased Model of Above Average 8eLurn
3% vlslon Mlsslon and urpose
6% 8uslness Model and SLraLegy
7% Lernal and lndusLry nvlronmenLal Analysls uslng S1 and orLer's
llvelorce Model undersLandlng concepLs such as key Success lacLors urlvlng lorces
SLraLeglc Croup Mapplng
8% ConcepL of value Chaln
9% SWC1 Analysls
%8esources CapablllLles and CompeLencles
%ulsLlncLlve CompeLence and Core CompeLence of CrganlzaLlons
2%CompeLlLlve AdvanLage and SusLalnable CompeLlLlve AdvanLage

unit 2 17 Morks
Sess|ons
% SLraLegy formulaLlon aL 8uslness and CorporaLe levels ulverslflcaLlon
2% SLraLeglc Alllance and !olnL venLures
3% Mergers AcqulslLlons
4% lnLernaLlonal 8uslness SLraLegles
3% Case AxlS 8ank 8anklng on 1echnology and MarkeL SegmenLs for CompeLlLlve
Space (1% /CnCC's CrowLh SLraLegy (12% / MaruLl udyog LLd 1he CompeLlLlon Ahead
(13%

unit l 18 Morks
Sess|ons
% CperaLlonallslng Lhe sLraLegy
2% luncLlonal SLraLegles and ollcles
3% lnsLlLuLlonallzlng Lhe SLraLegy
4% MaLchlng SLrucLure and SLraLegy
3% SLraLeglc Leadershlp and CrganlzaLlon CulLure
6% ManagemenL of Change
7% Case Manpower AusLralla uslng SLraLegy Maps and Lhe 8alanced Scorecard
8% ffecLlvely (1% /Louls v CersLner !r 1he Man who 1urned l8M Around (12% /

unit 4 18 Morks
Sess|ons
% CperaLlons ConLrol and SLraLeglc ConLrol
2% MeasuremenL of erformance
3% 8alanced Scorecard
4% Lhlcs
3% CorporaLe Covernance and Soclal 8esponslblllLles

unit 5 lnterno/ vo/uotion of 20 morks

Sess|ons
racLlcal AppllcaLlon wlLh reference Lo sLraLeglc perspecLlve
% SLudy of anclenL wlsdom
2% SLudy of anclenL lndlan leaders llke Chanakya
3% Chandra CupLa Maurya
4% vlkramadlLya eLc
3% esLeryear leaders llke Candhl[l
6% Sardar vallabbhal aLel
7% ShasLrl
8% nehru eLc
9% CurrenL buslness Leaders namely Slr 8aLan 1aLa
%8lrla's
%Ambanl's
2%narayan MurLhy
3%nandan nllekanl
4%8ahul 8a[a[
3%vl[ay Mallya or any oLher leader of your cholce as SLraLeglc Leader