/ Tc.

cnvion on
)1+ T)OI+(I I1(1OT^1)I
(i.c[ nv[v vivc -(o. (.}.onc.
O]c.i.c
1o know abouL
W 1he CaLegorles of new producL
W new producL developmenL process
W roducL llfe cycle
W Why roducL falls
(vcoic. o{ )c. Tovv..
NewtotheWor|d NewtotheWor|d
New roduct L|nes New roduct L|nes
roduct L|ne Add|t|ons roduct L|ne Add|t|ons
kepos|t|oned roducts kepos|t|oned roducts
r|ce keduct|on r|ce keduct|on
Improvements |n Lx|st|ng roduct Improvements |n Lx|st|ng roduct
)c. ovv. vc.concn o.c..
W dea CeneraLlon
W dea Screenlng
W ConcepL developmenL and LesLlng
W MarkeL sLraLegy developmenL
W 8uslness Analysls
W MarkeL LesLlng
W CommerclallzaLlon
vcv cncvion
ustomers
mp!oyees
|str|butors
CompetItovs
Vendors
R &
onsu|tants
Souvces oI
New-Pvoduct
Ideus
Intevnu! & xtevnu!
vcv .ccnin
rop oor |deas rop oor |deas
-MInImIze tLe vIsk
-AvoId two type oI Ideus
vop-evvov, Go-evvov
-ose Pvoduct meet u need
-WI!! customev In T.M beneIIt
Ivom tLe pvoduct
-Is we Luve enougL vesouvces to
deve!op pvoduct
(on.c Ic.
oncept 1est oncept 1est
ConductIng Suvvey & Iocus
Gvoup
WLo wI!! use tLe pvoduct?
WLut pvImuvy beneIIt oI
pvoduct?
WLen peop!e consume?
^v[c vc, Ic.concn
escrlbe Lhe lan for
ShorL Lerm
Mld Lerm
Long Lerm
W MarkeL Slze
W llnal oslLlonlng
W Sales lan
W Medla lan
W romoLlon lan
W roducL lan
W llnanclal plan
v.inc.. /nv,.i. v.inc.. /nv,.i.
ons|derat|ons |n ons|derat|ons |n
8us|ness Ana|ys|s 8us|ness Ana|ys|s
Stage Stage
ons|derat|ons |n ons|derat|ons |n
8us|ness Ana|ys|s 8us|ness Ana|ys|s
Stage Stage
emund
Cost
Su!es
PvoIItubI!Ity
Tovv. Ic.concn
roducL ldea 1ranslaLe ln Lechnology commerclally feaslble
roducL
CreaLlon of proLoLype
ackaglng brandlng
labellng
llnal governmenL approvals
lf needed
Ic. ^v[cin
Test
MuvketIng
A!Iu (muvket )
Betu(pvoduct)
Test
MuvketIng
A!Iu (muvket )
Betu(pvoduct)
TLe !ImIted IntvoductIon
oI u pvoduct und u
muvketIng pvogvum to
detevmIne tLe veuctIons
oI potentIu! customevs In
u muvket sItuutIon.
(onnc.ivi:vion
roduct|on roduct|on
Inventory 8u||dup Inventory 8u||dup
|str|but|on |str|but|on
Sa|es 1ra|n|ng Sa|es 1ra|n|ng
1rade Announcements 1rade Announcements
ustomer Advert|s|ng ustomer Advert|s|ng
When When
Whom Whom
Where Where
How How
Tovv. i{c .,.c
Tovv. i{c (,.c o{ ^vi
Introduct|on
W Low prlclng sLraLegy Lo make producL Affordable
W romoLed wlLh Lag llne bas 2 mlnuLe"
rowth stages
W n[oyed 30 markeL share valued aL 230 Crore
W Maggl become Lhe no 1 brand ln lnsLanL noodle markeL
W prlces were kepL normal
W promoLed wlLh Lag llne good Lo eaL fasL Lo cook"
T( o{ ^vi .on.
,atur|ty
W Lendlng producL llne
W nLrance of new players
W nLroduces Lhe varleLy of producLs llke aLLa noodleschlcken
eLc
W rlces sLarLlng 8s3 Lhey reduced Lhe CuanLlLy lnsLead of
lncreaslng prlce
ec||ne stage
W new producLs launched buL falled
W al aLLa noodles sambar flavor
W 1ough compeLlLlon from Lop ramen
W lallure of oLher producLs llke soups cooklng alds eLc
T( o{ ^vi .on.
ke|ntroduct|on of product
W Change Lhe lormaLlon of producL
W Company lncrease Lhe dlsLrlbuLlon of Lhe producL Along wlLh
chlldren and worklng Women company also focused on oLher
segmenLs also
W Company come up wlLh varlous nLeresLlng ads
+n, )c. Tovv. Ivi..
W veresLlmaLlng markeL slze
W oor markeLlng research
W eslgn problems
W cesslve developmenL cosLs
W ncorrecLly poslLloned prlced
or adverLlsed
W CompeLlLlve reacLlon
vnv {vivc: Tonv. oonv.c
eople were noL able Lo dlfferenLlaLe
when Lhe ond's name and lmagery
were aLLached Lo Lhe LooLhpasLe noone was
lnLeresLed
'1he maln aLLrlbuLe of a LooLhpasLe ls LasLe Lhls
mlsmaLch beLween LasLe and fragrance creaLed a
dlssonance ln Lhe mlnds of consumers
)c. o nc .ov
|od
W porLable medla player
W A lod Camera ConnecLor
W A lod uS8
W A lod nar Peadphones
W A 1hlrdparLy accessorles
such as speakers headseLs
mlcrophones
W eLc
|g|ta| amera
W dlsplaylng lmages on a
screen
W sLorlng Lhousands of lmages
on a slngle small memory
devlce
W mage edlLlng
W crop plcLures
W eLc
)c. ovv. inc
n new producL llne ass ass mouLh freshener has
avallable ln MlnL kaLha an and MeeLha Maglc
llnes packed ln Lrendy fllp Lops sacheLs and dlnlng
Lable packs
Tovv. inc vvviion
W Surf Surf cel Surf cel 8lue
W Splendour Splendour lus
W CocaCola leL Coke vanllla Coke
)co.iionin o{ vnv
,ILC CN1AINS
W nonfaL mllk
W Sugar
W Corn syrup
W Calclum phosphaLe
W Magneslum
W ron
W vlLamln 86 and vlLamln
812
A CN1AINS
W frulLs flavor
W ry frulL powder
W Calorle free sugar
Ti.c )cvv.ion
Malmum cosL reducLlon occurred ln
W lecLronlcs goods(1v 8efrlgeraLor moblle eLc)
W Apparels (llke dlscounL ln [ackeL [eans eLc)
no.cncn. in 1_i.in Tovv.
Change ln packaglng new Skus launch eLc
oslLlon wlLhouL addlng any feaLures
Alumlnum ackage lasLlc ackage