W lndlas largesL lasL Movlng Consumer Coods

Company
W 8aLed among Lhe Lop four companles globally
ln Lhe llsL of Clobal 1op Companles for
Leaders"
W arLnershlp wlLh lorLune magazlne and Lhe
88L Croup
W 1he only LooLhpasLe brand ln lndla LhaL really
puL lLs mlsslon lnLo acLlon
W Leadlng brand ln mosL Aslan CounLrles wlLh
lndonesla and lndla
ML1PCuCLCC? uSLu
W LxLC8A1C8? ln nA1u8L
W CnLlnL MAnuAL Su8vL?
W SCu8CLS Cl uA1A
8lMA8?
SLCCnuA8?
0
3
10
13
20
23
30
33
40
43
18 1929 3039 4049 30
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
Age
0
3
10
13
20
23
30
18 1929 3039 4049 30
requency of c|ean|ng the teeth
CnCL 1WlCL Al1L8 LvL8? MLAL
60
36
4
ercent of kespondents
0
3
10
13
20
23
18 1929 3039 4049 30
ey factor |n purchase
l8LSPnLSS uLn1AL CA8L WPl1LnlnC
lreshnes
s
uenLal
Care
WhlLenl
ng
0
3
10
13
20
23
30
nf|uenced by
kluS
LLuL8S
l8lLnuS
AuvL81lSLML
n1S
LxL8lLnCL
SALLS
8CMC1lCn
CllL8S
4
9 2
19
60
6
kLSCNSL LkCLN1
0
3
10
13
20
23
30
18 1929 3039 4049 30
urchas|ng of the same toothpaste
?LS
nC
?es 66
no
362
0
30
100
130
200
230
18 1929 3039 4049 30
kank|ngs w|th age group
ColgaLe
epsodenL
Closeup
uabur red
Meswak
8abool
227
228 228
134
133
136
0
30
100
130
200
230
ColgaLe epsodenL Closeup uabur red Meswak 8abool
0
3
10
13
20
23
30
very good Cood nelLher good nor
bad
8ad very bad
|avour
0
3
10
13
20
23
30
very hlgh Plgh nelLher hlgh nor
low
low very low
r|ce
0
3
10
13
20
23
very good good nelLher good nor
bad
8ad very bad
enta| Care
0
3
10
13
20
23
30
very easy easy nelLher easly nor
dlfflculL
dlfflculL very dlfflculL
Ava||ab||ty
0
3
10
13
20
23
Always lor a change never
kesponse count
Cu8 C8SL8vA1lCnS
8LCCMMLnuA1lCnS
W AdverLlsemenL should be made such LhaL Lhey
can lnfluence easlly Lhe famlly members Lo
purchase pepsodenL only
W 8eLLer sales promoLlon offers
W eople are more concerned abouL Lhe prlce of
Lhe producL hence Lhe prlce should be almosL
equal Lo lLs compeLlLor brands
CCnCLuSlCn
Consumers look for uenLal care and freshness as
Lhe maln aLLrlbuLes ln Lhelr LooLhpasLe
Consumers selecL Lhe LooLhpasLe whlch Lhey
were uslng pasL or belng used ln Lhelr famlly
Consumers raLe epsodenL as belng good ln
flavors and denLal care and as easy avallable buL
as blL hlgh prlced LooLhpasLe
ss