QUESTIONNAIRE ON ITC S SUNFEAST PASTA TREAT

Name:

Age:

Sex: M/F

Contact Number:

1. When you think of Sunfeast , what are the images which come to

your mind?

2. Are you aware that Sunfeast Pasta is available in the market?

Yes / No 3. If yes then for how long? a. Less than 6 months b. 6 months to 1 year c. More than 1 year
4. Are you aware that Sunfeast Pasta has different flavours?

Yes / No 5. Which are the flavours available?

a. b. c. d.

Tomato and Cheese Cheese Masala Sour Cream Onion

6. Are you happy with the flavours available in the market? Yes / No ; Please specify

7. How often do you buy Sunfeast Pasta? a. Seldom b. Often c. Very often 8. How brand conscious are you? a. Extremely brand conscious b. Not either of extremes c. Not at all

9. Given a choice, would you choose another brand over Sunfeast Pasta?

Yes / No ; If yes please specify Why? 10. Rank the following in order of preference?

Sunfeast Pasta, Maggi-2 minute noodles, Top Ramen- Smoodles, Cup-o- noodles

11. Are you satisfied with the quality of the current product offered? Yes / No 12. Are you justified with the pricing of the product? Yes / No 13. Is the packaging of the product attractive in a shelf situation? Yes / No
14. Is the packaging of the product convenient for speedy usage?

Yes / No 15. Is it easily available? Yes / No 16. Do you like shopping in supermarkets or departmental stores? Yes / No
17. Is there any other product which you would like the brand Sunfeast

to include? Yes / No; Please specify

18. Would you prefer any new flavours to be included in the product range? Yes / No; Please specify

19. Would you buy a branded product because it is endorsed by your

favourite star? Yes / No 20. Have you felt the need to complain about the product in terms of: a. Quality of the product b. Quality of packaging c. Availability of the product

21. Any recommendations for the brand Sunfeast Pasta? Yes / No; Please specify: