Case study on:-Java Lounge (adjusting to Saudi Arabian culture)

PRESENTED BY Vineet Kumar PGDM :- 3rd sem reg. no.:-5066

What is culture & cultural awareness

Culture refers to the specific learned norms that reflect the attitudes, values, beliefs, and customs of a society. cultural awareness involves continually developing your awareness of your own and others' cultures (including biomedical), to assist in the performance of your professional duties.

DOES GEOGRAPHY MATTER? Birds of a Feather Flock Together The more isolated people are, the less likely they will influence and be influenced by other cultures. Proximity also speeds cultural diffusion people generally have more contact with others nearby than those far away.

Culture of Saudi Arabia

THE CULTURE ASSIMILATOR

Emphasizes placing an individual or group in an unfamiliar setting. Participants are then given choices, reflecting potential reactions to cross-cultural behavior. Questions about the thoughts, feelings, and behaviors of the individual follows

Social life at Saudi Arabia

Strict Islamic laws and punishments; No movie theaters, alcoholic beverages, pornographic videos, eating pork. No labor unions, major political parties, parliament. Collectivistic society; strong family bonds, large families. Limited rights for women; no traveling without a male relative, no shaking hands with men, no driving.

Behavioral factors influencing business

Need to follow the kind of behavior they do. Do s Don ts Polygamy Women Drivers Abuse Foreign Cats and Dogs Employees Like Slaves Birthday Parties Dolls Female athletes Anything Red / Valentine s Day Bibles Books & Movies

Business Etiquette for business in Saudi Arabia

In business circles, standard dress for men is a suit and tie. For casual wear, slacks and a shortsleeve shirt are acceptable, but shorts should not be worn in public. Small talk is vital for the establishment of trust and must not be hurried or dispensed with. In introductory business conversations, talk often centres on the health and wellbeing of the other person, but never about his wife and female relatives.

Cont
Business visits during Ramadan (fasting month) and Hajj (pilgrimage) should be avoided as working hours are shortened and many senior businessmen will not be available.