Sony Corporation presentation

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo,

Japan and the world's IiIth largest media conglomerate measured by Revenues.
Sony corporation was Iounded by Masaru Ibuki and Morita Akio in 1946. The name "Sony" was chosen
Ior the brand as a mix oI two words. One was the Latin word "$43:8", which is the root oI sonic and
sound, and the other was "$433", a Iamiliar term used in 1950s America to call a boy
.The Iirst Sony-branded product, the TR-55 transistor radio, appeared in 1955
The main competitors are: Walt Disney Company ,News Corporation, Time Warner, Viacom and CBS
Corporation.
The group consists oI Sony Corporation (holding & electronics), Sony Computer Entertainment (game),
Sony Pictures Entertainment (motion pictures), Sony Music Entertainment (music), Sony Financial
Holding (Iinancial services) and others.
The company currently posses 168.200 employees in all sectors.
Sony oIIers a number oI products in a variety oI product lines around the world. The PlayStation 2 has
become the most successIul video game console oI all time, selling over 150 million units as oI 2011.
Annual income oI the company amounted to 86.64 billion U.S. $










Lazic Mario 19/10