new Age Cf AdverLlsemenL

W Croup Members
8lddhl vlLhlanl
ke[al MehLa
!uhl Manlar
nlyaLl SheLh
onLenLs
W lnLroducLlon
W new Medla
W roducL lacemenL
W vlsual LffecLs
JhaL ls AdverLlsemenL?
W An adverLlsemenL (ad) ls a speclflc message
consLrucLed Lo lnform persuade promoLe
provoke or moLlvaLe people on behalf of a
brand or group
W Any lndlvldual or group who ls on Lhe
recelvlng end of a commerclal or publlc
servlce message ls Lhe audlence
AdverLlsemenLs are usually found ln
magazlnes newspapers on Lelevlslon
radlo and blllboards and even now on Lhe
lnLerneL AdverLlsemenLs don'L [usL have Lo
be abouL selllng someLhlng 1hey can also
persuade Lhe publlc Lo change Lhelr
behavlour
Successful adverLlsemenLs usually
adhere Lo Lhe followlng sLrucLure known
as Lhe 4lu4 1heory
ALLenLlon
lnLeresL
ueslre
AcLlon
eneflLs
W luncLlonal beneflLs
1he pracLlcal or useful characLerlsLlcs of a producL
or servlce LhaL ald ln dlsLlngulshlng a brand from
lLs compeLlLlon
W LmoLlonal beneflLs
ased on feellngs and responses and are noL on a
funcLlonal characLerlsLlc of a producL or servlce
AdvanLages and ulsadvanLages
Lxamples
1 newspapers
2 8adlo
3 1elevlslon
Lxamples
W Lxpress ?ourself !!! As An ldea an hange
?our Llfe
W Jhere Lver u Co Cur neLwork lollows u! as
we are onnecLlng lndla!!!
W lf you have any doubL Pappy Lo Pelp"