Professional Documents
Culture Documents
m, Qun 06 vi tng s vn du tu l 1,4 t VN v lung cng nhn vin khong 70 ngui. Lc by gi, cng ty c chc nang sn xut v kinh doanh cc mt hng bnh Snack, mt sn phm mi di vi ngui tiu dng trong nuc. Nam 1996, Cng ty tin hnh du tu xy dng nh xung mi ti s 6/134 Quc l 13,phung Hip Bnh Phuc, Qun Th c, Tp. H Ch Minh vi din tch 14.000m Kinh du t thm cc dy chuyn sn xut ko, chocolate, bnh Cookies, bnh Crackers. Nm 2001 duc xc dnh l nam xut khu ca Cng ty Kinh . Cng ty quyt tm dy mnh hon na vic xut khu ra cc th trung M, Php, Canada, c, i Loan, Singapore, Campuchia, Lo, Nht, Malaysia, Thi Lan, Tm thm th trung mi thng qua vic pht huy ni lc, nghin cu th trung nuc ngoi, tham gia cc hi ch quc t v thc phm ti Singapore, M, Ci tin cht lung, khu v, bao b mu m ph hp vi tng th trung cung nhu yu cu ca tng di tung khch hng nuc ngoi, Vi mc tiu chim linh th trung trong nuc, cng ty Kinh pht trin h thng cc nh phn phi v di l ph khp 61 tnh thnh, lun lun dm bo vic kinh doanh phn phi duc thng sut v kp thi. Vi nang lc, kinh nghim v nhiu nam gn b, h thng cc nh phn phi v di l ca Cng ty d gp phn dng k cho s trung thnh v pht trin ca mnh. Ni dn cng ty Kinh phi ni dn Bnh Trung Thu Kinh . Nam 2002 l nam th tu cng ty tham gia vo th trung bnh Trung Thu, nhung cng ty d hon ton khng dnh duc thuong hiu v uy tn ca mnh. Bt du t ngy 01/10/2002, Cng Ty Kinh chnh thc chuyn th t Cng ty TNHH Xy dng v Ch Bin Thc Phm Kinh sang hnh thc Cng ty C Phn Kinh . Bn cnh d, h thng qun l cht lung theo tiu chun ISO 9002 duc thay th bng h thng qun l cht lung theo tiu chun ISO 9001:2000, nhm tang hiu qu trong hot dng sn xut kinh doanh, nhanh chng hi nhp vi qu trnh pht trin ca cc nuc trong khu vc, chun b cho tin trnh gia nhp AFTA vo nam 2003. Vic du tu di mi cng ngh nhm to ra nhng sn phm mi mang tnh uu vit, cht lung cao lun duc Ban Lnh o Cng Ty ch trng. y cung chnh l tim lc v xu hung pht trin trong tuong lai.
Bnh Snacks Bnh Crackers Ko Chocolate Ko cng v ko mm cc loi Bnh m v bnh bng lan cng nghip Nam 2005, Cng ty C Phn Kinh d chnh thc ln sn giao dch chng khan Thnh Ph H Ch Minh vi m giao dch l KDC
Chnh sch gi c
chnh sch gi: cng ty thc hin chnh sch gi cho tng phn khc th trung. T t chit khu dnh cho nh phn phi ca Kinh kh cao so vi di th cnh tranh nn vic m rng mng lui phn phi ca Kinh kh d dng.
doanh s bn hng, ngan chn s pht trin chm chp, xy dng lng trung thnh ca khch hng v tang kh nang sinh li cho cng ty. Hot dng nghin cu th trung: cng ty trin khai nghin cu th trung dui nhiu hnh thc khc nhau nhu thu thp kin ngui tiu dng trong qu trnh bn hng thng qua di ngu nhn vin tip th ca cng ty v cc nh phn phi, t d cng ty s nhn duc nhng thng tin phn hi d ci tin sn phm v sn xut sn phm mi hoc thu thp thng qua cc cng ty tu vn, cc t chc kho st tham d th trung, kho st tham d hiu qu cc chin dch qung co ca cng ty. Hot dng qung co tip th v quan h cng dng: + Chnh sch qung co tip th ca cng ty duc thc hin vi mc tiu va dm bo tnh hiu qu ca qung co, va gi cho chi ph qung co mc hp l d khng lm tang gi thnh. Cng ty thung tin hnh cc chin dch qung co theo ma di vi nhng sn phm mang tnh ma v nhu bnh Trung Thu, Cookies lm qu biu vo dp l, tt; cc chin dch qung co sn phm mi truc khi tung sn phm mi ra th trung; qung co cc chuong trnh do cng ty ti tr. + Cng ty cung thung p dng cc chuong trnh khuyn mi vo cc dp l tt, cc chuong trnh ny thung thu duc hiu qu nhanh do tc dng dn ngui tiu dng cui cng sn phm ca cng ty. + Cng ty tham gia nhiu hi ch thuong mi trong nuc v quc t, hi ch hng Vit Nam cht lung cao vi mc tiu qung b thuong hiu. + Bng vic tham gia cc hot dng x hi, ti tr cho hot dng van ho, th thao, cng ty d to nn hnh nh dp ca Kinh trong lng n -41-