1|t|e ______________________Name (Interv|ewer) ____________Date _______ 1|me _______

Cood mornlng my name ls ________ l am a osLgraduaLe sLudenL from Lhe unlverslLy of

WesLmlnsLer 8uslness School We are conducLlng research ln Lhe onllne and lnLerneL consumpLlon
hablLs ln Lhe uk l would be graLeful lf you could spare Lhe Llme Lo answer some quesLlons for us
1he lnLervlew wlll be qulLe shorL abouL 10 mlnuLes and wlll be conducLed accordlng Lo Lhe
regulaLlons of Lhe uk markeL research soclal and wlll be compleLely confldenLlal

5creeninq uestions

C1 Can you please Lell me are you currenLly a member of any soclal neLworklng slLes?
___?es ___no (lnLervlewer Close Lhe quesLlonnalre)

C2 Age
___ 1 16 24 ___ 2 23 34 ___ 3 33 44

Port 1 On/ine nobits
(lotetvlew soys lleose motk ooe ooswet ooless stoteJ otbetwlse)

A1 Can you please rank your Lhree maln reasons for uslng a soclal neLworklng slLe?
(1 MosL 3 LeasL)
___ 1 keep ln Louch wlLh famlly and frlends
___ 2 MeeL new people
___ 3 llnd old frlends
___ 4 Make professlonal or new buslness conLacLs
___ 3 keep ln Louch wlLh currenL buslness conLacLs
___ 6 Share oplnlons plcLures vldeos and muslc
___ 7 lay games
___ 8 llnd lnformaLlon and share feedback abouL brands and producLs
___ 9 romoLe buslness or ldea
___ 10 CLher (lease Speclfy)___________________________

A2 Pow many hours ln a day do you usually spend on soclal neLworklng slLes?
___ 1 Less Lhan 1 hour ___ 2 1 2 hours ___ 3 3 4 hours
___ 4 More Lhan 4 hours

A3 uo you access Lhe lnLerneL and/or soclal neLworklng slLes vla moblle phone/smarLphone?
___1 ?es Co Lo number 81 ___ 2 no Co Lo number 82









Port 2 5ocio/ Networkinq 5ites
(lotetvlew soys lleose motk ooe ooswet ooless stoteJ otbetwlse)

81 nexL l would llke Lo ask you abouL how saLlsfled are you wlLh Lhe soclal neLworklng experlence
on your moblle/smarLphone?


very
SaLlsfled
SaLlsfled
nelLher
SaLlsfled nor
ulssaLlsfled
ulssaLlsfled
very
ulssaLlsfled
A Lase of use
8 luncLlons leaLures
C AccesslblllLy
u rlvacy ConLrol
L ALLracLlveness of deslgn
l SlmpllclLy of deslgn

82 now l am golng Lo show you a llsL of soclal neLworklng slLes LhaL people use ln Lhe uk and l
would llke you Lo Lell me lf you are a member of any of Lhese slLes
(lotetvlewet sbows tbe cotJs llst of soclol oetwotkloq sltes oo moy cboose mote tboo 1)
___ 1 lacebook ___ 2 1wlLLer ___ 3 Llnkedln
___ 4 ?ou1ube ___ 3 Coogle lus ___ 6 MySpace
___ 7 lrlends 8eunlLed ___8 CLher (lease Speclfy)_____________________

83 lease Lell me who/whaL lnfluenced you Lo slgn up Lo Lhe soclal neLworklng slLe LhaL you are
currenLly uslng? (lotetvlewet soys oo moy cboose mote tboo 1)
___ 1 ?ourself ___ 2 lrlends ___ 3 arenLs
___ 4 8elaLlves ___ 3 Spouse/arLner ___ 6 AdverLlsemenLs
___ 7 CLher (lease Speclfy)___________________________

84 Could you please Lell me have you heard of Coogle lus?
___1 ?es (Co Lo number 4 ___2 no (Co Lo number 8)

83Where dld you hear abouL Coogle lus? (lotetvlewet soys oo moy cboose mote tboo 1)
___ 1 lrlends ___ 2 lamlly ___ 3 Spouse/arLner
___ 4 lnLerneL ___ 3 AdverLlsemenLs
___ 6 CLher (lease Speclfy)___________________________

86 uo you have a Coogle lus accounL?
___1 ?es (go Lo number 88) ___2 no (Co Lo number 87)

87 Would you be lnLeresLed ln openlng a Coogle lus accounL?
___1 ?es ___2 no please glve reasons_____________
_________________________________________________________________________________
_________________________________________________________________________________

88 8ased on you experlence have you ever closed a soclal neLworklng accounL?
___1 no ___2 ?es lease speclfy whlch one and why__
_________________________________________________________________________________
_________________________________________________________________________________

89 lease Lell me whaL lmporLanL Lo you by uslng Lhe soclal neLworklng slLe ln Lerm of
performance

Importance (Att|tude Va|ue)

LxLremely
lmporLanL
very
lmporLanL
SomewhaL
lmporLanL
noL very
lmporLanL
noL lmporLanL
AL All
erformance 1 2 3 4 S
A usefulness
8 luncLlons leaLures
C 8ellablllLy
u updaLlng
L rlvacy ConLrol
Des|gn 1 2 3 4 S
l ALLracLlveness
C SlmpllclLy
P Lase of use


Port l 4ttitude to socio/ networkinq
(lotetvlew sbows tbe cotJs ooJ soys lleose cboose ooe ooswet)

C1 lease choose Lhe sLaLemenL LhaL ls LruesL for you
___1 l don'L have a Coogle lus accounL and spend all my Llme on lacebook buL l am lnLeresLed ln
Coogle+
___2 l have a Coogle lus accounL buL sLlll mosLly use lacebook
___3 l have a Coogle lus accounL and l use lL as much as lacebook
___4 l have a Coogle lus accounL and l use lL more ofLen Lhan l use lacebook
___3 l have swlLched Lo Coogle lus and have already closed my lacebook accounL
___6 l don'L have a Coogle lus accounL l spend all my Llme on lacebook and don'L lnLend Lo
swlLch Lo Coogle lus
___7 l use nelLher Coogle lus nor lacebook







C2 lease choose Lhe soclal neLworklng slLe whlch you malnly use for each of Lhe followlng

lacebook 1wlLLer Coogle+ MySpace ?ou1ube
A SLaylng ln Louch wlLh frlends and famlly
8 MeeLlng new people
C CeLLlng lnformaLlon abouL producLs and servlces
u Sharlng vldeos
L Sharlng muslc
l Sharlng phoLographs
C Sharlng llnks
P keeplng buslness conLacLs

Port 5 Persono/ lnformotion
(lotetvlew soys lleose motk ooe ooswet ooJ stote yoot ooswet)

L1 Cender
___ 1 Male ___ 2 lemale

L2 CccupaLlon
lease speclfy _____________________________________________________________________










1hank you for your spare Llme