ADEATE11, NMiMS

Event Details: Round 1: Participants (Teams of 3 each) are required to come up promotional campaign based on the case study provided by team ADVERB Round 2: The event will be conducted on campus and will be a location based IMC campaign. Deliverables for Round 1: Ppt (max 4 slides) explaining the concept o Slide 1: Cover page o Slide 2 & 3 : Concept details o Slide 4: Nissan Micra Chamatcar race scores screenshots Video file (any format)/print (JPEG)/radio jingle (any audio format) Judging Criteria: Creativity/Uniqueness Appeal to the target audience/practicable Execution Nissan Chamatcarrace scores (To be used in case of a tie)
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o All 3 team members have to play and submit their scores o Aggregate score will be used
Note: The parameters are listed priority-wise

Timeline: (change this) The entries must be mailed in by 11:59 PM on the 4th Nov, 2011. All entries must reach us at adverb.nm@gmail.com. A confirmation mail will

ADEATE11, NMiMS
be sent out within 24 hours. (Number) teams will be shortlisted on the basis of Round I entries and will move into Round II. Guidelines: Slide Limit: 4 slides (Including the cover slide) The names of all deliverables should follow the format ADeate_<Team Name>_<College Name> The subject of the mail should be of the format Adeate_<Team Name>_<College Name> The mail should contain the following details of the team members: o _ Name o _ Institute o _ Email address o _ Telephone number The names of the participants, college name etc. should be mentioned only on the cover page and nowhere else in the entire document. Prizes: First Prize: Rs 40,000 Second Prize: Rs 20,000 Teams: A team must consist of 3 members. There is no limit to the number of entries that can be received from a particular institute or university Competition is open to both first and second year MBA students One person cannot be a part of more than one team Each team can submit only one entry for the competition

ADEATE11, NMiMS
All Members of a single team must be from the same institute Contacts: Nitin- 9004409426 Anuroop- 8108397432