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  • Cielo Rajvi

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    Ankita Choudhary
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    Daewoo did not understand the Indian Market Hurried launch and low indigenisation level Complaints oI Poor Iuel eIIiciency Value to money schemes damaged image

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    cielo rajvi

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    Daewoo did not understand the Indian Market Hurried launch and low indigenisation level Complaints oI Poor Iuel eIIiciency Value to money schemes damaged image

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views3 pages

    Cielo Rajvi

    Uploaded by

    Ankita Choudhary
    Daewoo did not understand the Indian Market Hurried launch and low indigenisation level Complaints oI Poor Iuel eIIiciency Value to money schemes damaged image

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    SuCCLS1lCnS

    W LxLenslve markeL survey


    W WellesLabllshed and wellforecasLed sLraLegy
    W Masslve cosL cuLLlng exerclse as a parL of Lhe
    sLraLegy
    W LsLabllsh Clear oslLlonlng
    Concluslon
    W Daewoo did not understand the Indian Market
    Hurried launch and low indigenisation level
    Complaints oI Poor Iuel eIIiciency
    Value to money schemes damaged image
    W ConIused the Customer
    ailed to establish a clear brand switched Irom a
    luxury car to a Val-You car
    Could not distinguish Nexas Irom Cielo
    Concluslon
    STRATF6Y wlTH0uT TACTlCS lS
    THF Sl0wFST R0uTF T0
    vlCT0RY. TACTlCS wlTH0uT
    STRATF6Y lS THF t0lSF FF0RF
    0FFFAT.

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