1

( )
( )
24 2519 40

( Thailand
Japan Freight Conference ) 19 2519
( Japan Thailand Freight Conference )
1 2519 2525 ( )




29 2532
60 15 2537 240
19 2544 480 29
2546 860 28 2548
10 4 344
14 2549 4 3
258

VISION
Thailands Pride
MISSION

(Global

Recession)

5

(Time Charter)

5 3 M.V.

Nordana Malee M.V. Nordana Andrea M.V. Nordana

Sophie Laemchabang-Australia
3

Asia-TransPacific-Atlantic-Asia ( Panama
Suez) 2 M.V. Jutha Dhammaraksa
M.V. Jutha Patthama
(Liner)
(Time Charter)
Intra-Asia
2
(Time Charter)
6
(Ship Management)

11 147,174
4 50,320 2554

: ()

: 153 39
10110

: 02-260-0050
02-259-9825, 02-259-982
www.jutha.co.th
Email office@jutha.co.th

:
: 46,827 Deadweight Ton
: 5

: 1. 258
258
83,450,000
2,550,000
83,450,000

2,550,000

3.00
JUTHA
() 31 2553

149

: 46

: 103

: ()



1. ()

(Time Charter)
(Ship Management)

2.

(Ship Management)
3.

4.

: 2
(Multipurpose)
(Time Charter)

(Ship Management)

1. (Time Charter)

2. (Ship Management) 2550

(RORO)
2553
(Time Charter)

5 2552

o M.V. Nordana Malee, M.V. Nordana

Andrea M.V. Nordana Sophie

Laemchabang-Australia 3
Asia-TransPacific-Atlantic-Asia ( Panama
Suez) M.V. Jutha Dhammaraksa

M.V. Jutha

Patthama
IntraAsia
2 (Time Charter)
6
2553

(Liner)

(Ship Management)
2550

TMN Progress

2 2552 2553

8
2553

147,144

2553
350.84

5

(Time Charter)
6-12
5-10%

(Ship Management)

11 147,174

3 50,320

2554

2553

2550 2553


5
46,827 24%
2553 11
147,144 76%

10

11

Strengths
() 1 2519 ..2554
35
35

()
Nordana Line Medcoa Lome
5 14
5 46827
14 197494




() (Bulk Cargo)
(General Cargo)

(Parcel Cargo) (Machinery)

( Containerized Cargo)
Ro Cargo)

(Project Cargo) (Ro

(Refrigerated Cargo) Small Handy size

:
()




1.
() -

12

(Time Charter) (Ship Management)

2.

(Ship Management)
3.
-
4.

8


314

1 2540

13

Weakness

2553 5 2552
7 2553
2 22





Class

35
2553 Liner --
2553 Liner 255

14

2

2551 2552
16

Opportunities





(Ship Management)
2553
o
(BDI)
2548-2553
Baltic Dry Index (BDI) 2,000

15

2553

Baltic
Dry
Index
(BDI)

2553 1,700 4,200

BDI 2554 3,000

16

BDI



Security
guard IMO

17

Weakness
2553-2554
TMN CO., LTD NAVALMAR NORDANA SHIPPING CHARLOTTENBORG MEDCOA
NPC

2553 2554

18

2553

Porters five force model

1. (Rivalry between established firms)
2
(Multipurpose) (Time
Charter) (Ship Management)

19

1. (Time
Charter)





2. (Ship Management) 2550


(RORO)

()

2553
17,545 15,383
400

27


40

19 5 M.V. Nordana Malee, M.V. Nordana
Andrea ,M.V. Nordana Sophie, M.V. Jutha Dhammaraksa M.V. Jutha Patthama
5


BDI

20

Ship Management

(tween-deckers)
(Open hatch/box-shaped vessels)
(conventional bulk vessels)

(Time Charter)
1 3 6
2554

18.81

21

General Cargo
General Cargo

18


19

Ship Management 5

14

linner
time chater


IMO

22

2. (Bargaining power of buyers)

(Bargaining power of buyers)












3 4
(Transshipment)


Consortium

23

( buying
space)
Freight Forwarding Space
Operator Demand
Supply

1
Time Charter

Derrick

Crane



(BDI)

o (BDI)
2548-2553
Baltic Dry Index (BDI) 2,000

24

2553

Baltic
Dry
Index
(BDI)

2 5 5 3 1 , 7 0 0 4 , 2 0 0

3. (Bargaining power of suppliers)

Suppliers
Suppliers




Suppliers



6

25

26

office





Agency ( )
Agency


Agency

Agency
Agency Agency

27

30

4. (Risk of entry by potential competitors)

28

8P

29

30

5. (Threat of substitute products)

4
4
-
1.
2.
3.

1.
2.
3.

31

-
1.

2.


1.
2.
3.

32

-
1.
2.

1.

2.

33

-
1.
2.
3.

1.
2.
3.
4.

34