WhaL's a Mlchelada?

MlcbeloJo uefloltloo MlcbeloJo uefloltloo 8eet mlxeJ 8eet mlxeJ

wltb llme/lemoo jolce bot sooce wltb llme/lemoo jolce bot sooce
wotcestet sooce ooJ ossotteJ splces wotcestet sooce ooJ ossotteJ splces
MlcbeloJo uefloltloo MlcbeloJo uefloltloo 8eet mlxeJ 8eet mlxeJ
wltb llme/lemoo jolce bot sooce wltb llme/lemoo jolce bot sooce
wotcestet sooce ooJ ossotteJ splces wotcestet sooce ooJ ossotteJ splces
WnA1'S ML GUS1A?
8CuuC1 ln18CuuC1lCn
W lncredlbly popular ln Mexlco and CenLral Amerlca
W SLarLlng Lo galn a fooLhold ln Lhe unlLed SLaLes
W Savory and bold drlnk comparable Lo Lhe 8loody Mary buL wlLh a
base of beer ln place of vodka
W A comblnaLlon of all Lhe nonbeer
lngredlenLs LhaL go lnLo a homemade
sLyle mlchelada
W A perfecLed blend LhaL appeals Lo
Amerlcan LasLe proflle
8ACkC8Cunu
MlcbeloJo uefloltloo MlcbeloJo uefloltloo 8eet mlxeJ wltb llme/lemoo jolce 8eet mlxeJ wltb llme/lemoo jolce
bot sooce wotcestet sooce ooJ ossotteJ splces bot sooce wotcestet sooce ooJ ossotteJ splces
MlcbeloJo uefloltloo MlcbeloJo uefloltloo 8eet mlxeJ wltb llme/lemoo jolce 8eet mlxeJ wltb llme/lemoo jolce
bot sooce wotcestet sooce ooJ ossotteJ splces bot sooce wotcestet sooce ooJ ossotteJ splces
Why haven'L l heard of
Lhls before?
ots ots of people LhaL we of people LhaL we
surveyed haven'L Lrled Lhem surveyed haven'L Lrled Lhem
nearly 48! nearly 48!
ots ots of people LhaL we of people LhaL we
surveyed haven'L Lrled Lhem surveyed haven'L Lrled Lhem
nearly 48! nearly 48!
ow's lL Made?
1 MlCAuA 8C8M
W oLs of lngredlenLs Lo buy
W Several lngredlenLs are common ln
loLs of cooklng Lasks so Lhey run
ouL fasL
W Can Lake a llLLle whlle Lo whlle Lo
make unless you have all of Lhe
lngredlenLs LogeLher ln one place
CurrenL SoluLlons
W 1oro Mlx only oLher uS producL
ackage lssues
xpenslve $200 each cup
remlxed powder ln
lndlvldual cups
W Mexlcan verslons
noL wldely avallable ln uS
Syrupy lnapproprlaLely sweeL
8oLLle lssues
W uses a 1lny Cap Lo rovlde
orLlonlng
W ave 1o llll lL 33 1lmes
W CeLs SLlcky 8ecause Mlx ls Syrupy
WhaL dld Lhe Leam Lry Lo do?
Iunct|ona| Decompos|t|on of ackag|ng rob|em
lngredlenLs
erfecL 8eclpe
ackaglng
MaLerlals
roducLlon rocess roducLlon rocess
Mlchelada
lngredlenLs
ackaglng
MaLerlals
erfecL
8eclpe
SLore
lndlvldual
lngredlenLs
SLore
lndlvldual
lngredlenLs
Mlx Lhe
lngredlenLs
Mlx Lhe
lngredlenLs
urchase
from
dlfferenL
vendors
urchase
from
dlfferenL
vendors
ConducL
flavor LesL
survey
ConducL
flavor LesL
survey
ueclde Lhe
perfecL mlx
reclpe
ueclde Lhe
perfecL mlx
reclpe
Search for
posslble
flavor mlx
Search for
posslble
flavor mlx
SLore ln Lhe fllllng
facLory
SLore ln Lhe fllllng
facLory
llllln Lhe
package
wlLh mlxed
lngredlenLs
llllln Lhe
package
wlLh mlxed
lngredlenLs
urchase from
vender
urchase from
vender
oltlol ltototyploq oltlol ltototyploq oltlol ltototyploq oltlol ltototyploq
Surveyed CusLomers on references
ulfflcolt to qet octloooble ooswets sloce ulfflcolt to qet octloooble ooswets sloce
so few people boJ ttleJ tbe ptoJoct so few people boJ ttleJ tbe ptoJoct
ulfflcolt to qet octloooble ooswets sloce ulfflcolt to qet octloooble ooswets sloce
so few people boJ ttleJ tbe ptoJoct so few people boJ ttleJ tbe ptoJoct
DseJ costomet DseJ costomet
xpetlmeots osteoJ xpetlmeots osteoJ
DseJ costomet DseJ costomet
xpetlmeots osteoJ xpetlmeots osteoJ
AdvanLages AdvanLages
1 1 llrsL hand observaLlons llrsL hand observaLlons
2 2 onesL feedback onesL feedback
3 3 AcLlonable Lakeaways AcLlonable Lakeaways
4 4 8eal Llme 8eal Llme lnLeraLlon lnLeraLlon
AdvanLages AdvanLages
1 1 llrsL hand observaLlons llrsL hand observaLlons
2 2 onesL feedback onesL feedback
3 3 AcLlonable Lakeaways AcLlonable Lakeaways
4 4 8eal Llme 8eal Llme lnLeraLlon lnLeraLlon
lD-" lD-"
-eed Importance
needs Lo pour qulckly 3
needs Lo hold llquld 3
needs Lo dellver Lhe correcL porLlon every Llme 3
needs Lo be easlly produced by a manufacLurer 3
needs Lo be easlly flllable by a copacker 3
needs Lo be affordable (cosL Lo produce) 3
needs Lo shleld some of Lhe unaLLracLlve aspecLs of Lhe llquld 4
needs Lo have a nomess Lop 4
needs Lo glve Lhe lmpresslon of premlum quallLy 4
needs Lo feel good ln your hand 4
needs Lo be sLurdy 4
needs Lo be safe/noL break 4
needs Lo be recyclable 4
needs Lo be ergonomlc 4
needs Lo conLaln a dlsh for salL rlmmed glass 3
needs Lo be made of recyclable maLerlal 3
needs Lo be able Lo flL ln a cablneL or refrlgeraLor shelf 3
needs Lo allow Lhe user Lo see how much llquld ls lefL 3
needs Lo porLray freshness 2
needs Lo lnclude a sLlrrlng mechanlsm 1
coosomet xpetlmeots uetetmloeJ oltlol ltoJoct -eeJs coosomet xpetlmeots uetetmloeJ oltlol ltoJoct -eeJs coosomet xpetlmeots uetetmloeJ oltlol ltoJoct -eeJs coosomet xpetlmeots uetetmloeJ oltlol ltoJoct -eeJs
need
deLermlned
by Lalklng Lo
lndusLry
experLs
AddlLlonal Challenges laced
W ackage has Lo be
readlly made and easlly
sourced from a
manufacLurer
W needs Lo cosL nexL Lo
noLhlng
W needs Lo be easlly
flllable by a copacker
W llmlnaLes Lhe ablllLy Lo
produce a proprleLary
dream boLLle"
ooked aL loLs of dlfferenL packaglng ooked aL loLs of dlfferenL packaglng
soluLlons Lo assess dlfferenL aLLrlbuLes soluLlons Lo assess dlfferenL aLLrlbuLes
ooked aL loLs of dlfferenL packaglng ooked aL loLs of dlfferenL packaglng
soluLlons Lo assess dlfferenL aLLrlbuLes soluLlons Lo assess dlfferenL aLLrlbuLes
undersLand user needs! undersLand user needs! undersLand user needs! undersLand user needs!
roducL ackaglng
SoluLlons 1ree
ConLalner
lquld
MulLlple
Servlng
lasLlc
lllp 1op
Screw 1op
Class
lllp 1op
Screw 1op
loll ack
lllp 1op
Screw 1op
lndlvldual
servlng
lasLlc
Class
loll ack
Syrup
llmlnaLed
owder
MulLlple
Servlng
lasLlc
Class
loll
ack/aper
pack
lndlvldual
servlng
lasLlc
loll
ack/aper
ack
cboseo Jltectloo boseJ cboseo Jltectloo boseJ
oo oset expetlmeots oo oset expetlmeots
cboseo Jltectloo boseJ cboseo Jltectloo boseJ
oo oset expetlmeots oo oset expetlmeots
wlooets of oot feel test wlooets of oot feel test wlooets of oot feel test wlooets of oot feel test
otJ ot wotk oo leel 1est otJ ot wotk oo leel 1est otJ ot wotk oo leel 1est otJ ot wotk oo leel 1est
W W Jeotlfy best Jeotlfy best
pockoqe motetlols pockoqe motetlols
W W 5bope ooJ slze 5bope ooJ slze
cbotoctetlstlcs cbotoctetlstlcs
W W Jeotlfy best Jeotlfy best
pockoqe motetlols pockoqe motetlols
W W 5bope ooJ slze 5bope ooJ slze
cbotoctetlstlcs cbotoctetlstlcs
We Cv packaglng! We Cv packaglng! We Cv packaglng! We Cv packaglng!
wlooets of oot feel test wlooets of oot feel test wlooets of oot feel test wlooets of oot feel test
More LesLs done More LesLs done More LesLs done More LesLs done
Assessed Assessed
W W Messlness Messlness
W W Accuracy of pour Accuracy of pour
W W naked eye accuracy naked eye accuracy
W W 1lme Laken Lo pour 1lme Laken Lo pour
Assessed Assessed
W W Messlness Messlness
W W Accuracy of pour Accuracy of pour
W W naked eye accuracy naked eye accuracy
W W 1lme Laken Lo pour 1lme Laken Lo pour
Cur 8esulLs Cur 8esulLs
W W !ulce box had besL Lop !ulce box had besL Lop
W W AccuraLe AccuraLe
W W no mess no mess
W W asy Lo handle asy Lo handle
Cur 8esulLs Cur 8esulLs
W W !ulce box had besL Lop !ulce box had besL Lop
W W AccuraLe AccuraLe
W W no mess no mess
W W asy Lo handle asy Lo handle
+
llnal SoluLlon llnal SoluLlon llnal SoluLlon llnal SoluLlon