COMPILED BY:

KUNAL 1AIN
VAIBHAV SINGH
tNR1 Rt1lll6
Introduction
Questions Iaced by Retailers
Mobile Enterprise
Device Penetration
Smart Retailing
Tablet PC
Mobile Marketing
SmarL lnLegraLed
Supply Chalns
CusLomer Llfecycle
8eLall
vlslon of Lhe luLure
8eLall
ow are you doing more with less?
ow will you protect your market share?
ow will you align your business strategies with
today`s customer?
Smart retailing involves utilising technology to create unique,
meaningIul customer interactions that can be managed.
The goal is to make the digital experience part oI the
engagement with the product or the salesperson in such a way
that it is much more content sensitive to what the customer
may be looking Ior.
lL helps ln daLa
collecLlon daLa
gaLherlng buL
proper use of Lhls
daLa depends on
humans
1he success of Lhls
smarL reLalllng
depends on varlous
facLors llke locaLlon
cusLomers human
resource Lype of
producL's and Lype of
sofLware
Tablet technology can be practical and proIitable today since it
allows retailers to personally link the customer, product
inIormation and brand experience at the point oI purchase.
Smart Integrated Supply Chain
Areas
Tablet Solutions
Forecast/WIP Tracking EIIicient demand driven
Iorecasting.
Reduced overstocks and write oIIs.
Shipping and Receiving EIIicient real time Ireight
Iorwarding.
Order and payment processing.
Cargo tracking.
Inventory And Warehouse
Management
Assess inventory levels real time.
Transmit instant restocking orders
Irom anywhere in the store or
warehouse.
Distribution and Logistics
Management
Equalisation oI demand geographies
and supply units.
Order Management Real time internal approval process
in the sales hierarchy.
End - consumer sales Optimising end to end customer
experience.
Mobile marketing involves utilising smartphones to create
unique, meaningIul customer interactions that can be
managed.
The easiest method, and the one with the largest reach, is SMS
text messaging. It oIIers a number oI option including mobile
coupons, Text 2 Win contests, and more.
1welpforce 8esL 8uy has developed a cusLomer servlce
program LhaL encourages employees Lo manage onllne
cusLomer servlce quesLlons vla 1wlLLer
1agglng Lechnology 1he user Look a plcLure of a bar code
whlch would Lhen llnk Lhe user's phone Lo rlch conLenL maps
demographlcs and research daLa abouL a speclflc properLy
Customer L|fecyc|e keta||
Search
Informat|on
Compare
8rands
Se|ect
Vendors
re
urchase
8rand
Dec|s|on
Mode|
Dec|s|on
1r|a|
urchase
1ra|n|ng
Use and
Der|ve Va|ue
Serv|ce
D|sposa|]Up
grade
ost
urchase
$ $
%%
Strengths
Large pool of
probable customer
who are tech savvy.
554rtunities
ncreasing
penetration of
devices and
improving network.
Weaknesses
A large pool of
consumer is not
comfortable with
technology.
Threats
nternet hacking and
frauds.
Strengths
Real time interaction
with consumer and
staffs.
554rtunities
ncreasing consumer
demand for more
information and easy
navigation.
Weaknesses
Network availability
and cost of the
device.
Threats
nformation
overload.
'ision oI the Future Retail
1Bk T00