0tlltF 6R0CFRY ST0RF

Subm|tted by Abh|shek va|sh|shth

Ad|tya radhan
Gaurav kan[an
N||ay Abh|shek
koh|n|sh Chatrath
Sudeep S|ngh
MCDLL
L DkIVLkS
CCMU1Lk LI1LkAC A1 812
1nL Uk8ANI2A1ICN IN INDIA IS MCkL 1nAN 30
Lk CLN1 IN 2011
CnANGL IN CCNSUM1ICN nA8I1S
INCkLASL IN 1LCnNCLCGICAL ADC1ICN
GkCWING WCkING WCMLN CULA1ICN
SUkVL C8ILC1IVL
W 1C uL1L8MlnL WPC WLA8S 1PL An1 ln
1L8MS Cl C8CCL8? uLClSlCn ln
PCuSLPCLuS
W WPA1 A8L 1PL lAC1C8S 1PA1 LllLC1S 1PL
CuS1CML8 8LPAvlC8 WPlLL SPClnC CvL8
ln1L8nL1?
W 1C llnu Cu1 1PL C1Ln1lAL lC8 Cu8
SL8vlCL lL CnLlnL C8CCL8? S1C8L
S 1
W SegmenLaLlon consumer demographlc based
on monLhly household lncome
W 1argeLlng SLC A1+ 30k+MPl
SLC A1 20k+MPl
SLC 8182 10k Lo 14k
W oslLlonlng convenlenL Llme savlng and user
frlendly means of grocery shopplng
WnC GLNLkALL 8U GkCCLk A1
CUk nCML?
males females
Serles1 63 118
0
20
40
60
80
100
120
140
MALLS 63
ILMALLS 118
1AkGL1 AUDILNCL
IkCM 1nL SUkVL WL
ICUND CU1 1nA1 1nL
LkSCN WnC GLNLkALL
8U GkCCLk IN A
nCUSLnCLD IS A ILMALL
(6S)
IkCM WnLkL U 8U
GkCCLk ?
34
43
21
0
mom and
pop sLore
supermarkeL
wholesale
onllne order
MCM AND C S1CkL 62
SULkMAkL1 81
WnCLLSALL 38
CNLINL CkDLk 0
WSINCL 1nL SUkVL WAS
CCNDUC1LD IN AN Uk8AN
AkLA MAICkI1 CI LCLL
kLILk GkCCLk IkCM
SULkMAkL1S
SC 1nIS IS A GCCD SIGN ICk
US SINCL CUk SLkVICL
kCVIDLS 1nL SAML
SnCING LkLkILNCL 1C
CUk CUS1CMLkS kIGn1 IN
1nLkL CCMICk1A8LL nCMLS
W1nL SLCCND MCS1 kLILkLD
IS MCM AND C S1CkLS AS
1nL AkL CCNVLNILN1L
LCCA1LD
nCW IkLULN1L CU 8U GkCCLk?
12
28
23
10
33
36
310
22
moreLhen 10
4
12 S0
23 18
3S 66
S10 40
MCkL 1nAN 10 7
WnA1 IS 1nL 8IGGLS1 kC8LLM CU IACLD 1C GC CU1 1C 8U
GkCCLk?
1lme
consLralnL
parklng Lrafflc oLhers
Serles1 76 37 16 32
0
10
20
30
40
30
60
70
80
1IML CCNS1kAIN1 76
AkING 37
1kAIIIC 16
C1nLkS S2
l8CM Cu8 Su8vL? WL
CCnCLuuL 1PA1 LCLL llnu l1
ullllCuL1 1C CC Cu1 Cn A
8LCuLA8 8ASLS 1C 8u? 1PLl8
C8CCL8? 8LCAuSL 1PL? uC
nC1 PAvL 1lML
1PL8L A8L ALSC C1PL8
lAC1C8S LlkL LCnC CuLuLS A1
8L1AlL S1C8LS A8klnC
8C8LLM 18AlllC C1PL8
ACln1MLn1S L1C
SC 1PlS lS ALSC LnCCu8AClnC
lC8 Cu8 SL8vlCL SlnCL Cu8
SL8vlCL CAn 8L ACCLSSLu l8CM
An? LACL CCnvLnlLn1L?
43
2
20
20
13
LrusL
facLor
cosL
bargalnlng
paymenL
8IGGLS1 kC8LLM IACLD 8 LCLL WnILL SnCING
CVLk IN1LkNL1?
1kUS1 IAC1Ck 81
CCS1 4
8AkGAINING 36
AMLN1 37
C1nLkS 23
Consumer 8ehav|or
1hrough our survey we found ouL LhaL
Lhe LrusL facLor ls one of Lhe blggesL
dellmlLer for Lhe people Lo shop over
Lhe lnLerneL eople do noL easlly LrusL
Lhe seller on Lhe lnLerneL so lLs
lmporLanL for our servlce Lo be
assoclaLed wlLh a brand LhaL has mass
recognlLlon
1he anoLher facLor ls people are afrald
from Lhe paymenL opLlons slnce Lhey
lack Lhe requlred lnformaLlon or Lhey
are afrald Lo make paymenLs over Lhe
lnLerneL
All Lhese facLors are Lo be kepL ln mlnd
when we plLch our servlce Lo our
poLenLlal cusLomers
W 70 of our LoLal
respondenLs showed
lnLeresL ln our servlce
and would wanL Lo
Lry our servlce
W 1hls was encouraglng
for us Lo see LhaL
people are lnLeresLed
and wllllng Lo shop
over Lhe lnLerneL lf
glven an opLlon
W Powever lLs
lmporLanL Lo plLch
our pro[ecL ln a ways
LhaL people can
creaLe a reference
polnL and can relaLe
Lo our producL
0
30
100
130
200
uLSl8L
nC 34
?LS 127
nC
?LS