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  • Trends in Advertishment Scenario - Concern To The Environment

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    Muzammil Saiyed
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    This document discusses trends in green marketing and advertising with a focus on environmental concerns. It outlines how advertising has shifted from mere promotion in the 1990s to green marketing in the new era, which involves products and practices that are environmentally friendly. The need for green marketing is driven by issues like global warming and depletion of the ozone layer. Companies that adopt green marketing strategies can benefit from opportunities, government pressure, and social responsibilities. Future challenges include standardization and gaining mainstream appeal for new environmental concepts.

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    Advertising

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    This document discusses trends in green marketing and advertising with a focus on environmental concerns. It outlines how advertising has shifted from mere promotion in the 1990s to green marketing in the new era, which involves products and practices that are environmentally friendly. The need for green marketing is driven by issues like global warming and depletion of the ozone layer. Companies that adopt green marketing strategies can benefit from opportunities, government pressure, and social responsibilities. Future challenges include standardization and gaining mainstream appeal for new environmental concepts.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    16 views12 pages

    Trends in Advertishment Scenario - Concern To The Environment

    Uploaded by

    Muzammil Saiyed
    This document discusses trends in green marketing and advertising with a focus on environmental concerns. It outlines how advertising has shifted from mere promotion in the 1990s to green marketing in the new era, which involves products and practices that are environmentally friendly. The need for green marketing is driven by issues like global warming and depletion of the ozone layer. Companies that adopt green marketing strategies can benefit from opportunities, government pressure, and social responsibilities. Future challenges include standardization and gaining mainstream appeal for new environmental concepts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    TRENDS IN ADVERTISHMENT SCENARIO - CONCERN TO THE ENVIRONMENT

    ADVERTISING

    Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.

    ADVERTISING SCENARIO IN 1990S

    MARKET POPULATION EDUCATION SELLING CONCEPT

    MERE PROMOTION
    NO CORPORATE RESPONSIBLITIES

    THE NEW ERA

    GREEN MARKETING

    CHARACTERISTICS

    Products those are recyclable, reusable and biodegradable. Products containing recycled contents, non-toxic chemical. Products contents under approved chemical. Products that do not harm or pollute the environment.

    Products that will not be tested on animals.


    Products that have eco-friendly.

    NEED OF GREEN MARKETING

    Global warming and depletion of ozone umbrella. Educating customers Being Genuine & Transparent Giving customers an opportunity to participate

    WHY GREEN MARKETING

    Opportunities Government pressure

    Social responsibilities

    HONDA PRIUS

    FUTURE
    CONSUMER VALUE POSITIONING Design environmental products to perform as well as (or better than) alternatives.

    Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments.

    Broaden mainstream appeal by bundling consumer desired value into environmental products.

    CHALLENGES

    Need for standarisation New concept

    Patience and Perseverance

    INDIAS CONTRIBUTION
    Best Green IT Project: State Bank of India: Green IT@SBI. Lead Free Paints from Kansai Nerolac. Indian Oil's Green Agenda. India's 1st Green Stadium Eco-friendly Rickshaws before CWG Wipro Green It. Agartala to be India's first Green City Going Green: Tata's new mantra

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